Former SAP executive brings nearly 25 years of SaaS-based client success experience to Cvent 

Tysons, Va. – April 12, 2024 – Cvent, an industry-leading meetings, events, and hospitality technology provider, today announced that it has appointed former SAP Executive Vice President, Andreas Heckmann, as Chief Customer Officer. In this role, Heckmann will lead Cvent’s global 1,500+-person client services organization. He will spearhead initiatives that enhance and scale the Cvent customer experience while ensuring continued client satisfaction.

Heckmann spent nearly 25 years at SAP, playing a pivotal role in guiding SAP through the crucial transition from on-premise software to cloud solutions and leading the integration and transformation of all of SAP’s cloud acquisitions and SaaS / PaaS solutions. Most recently in his role as Executive Vice President of Customer Solution Support & Innovation, he led a global team of over 10,000 customer services and development employees and drove record-setting results in both customer satisfaction and operating margins. 

“At Cvent, we pride ourselves on putting our customers at the forefront of all business decisions, and we’re extremely proud to welcome a like-minded leader like Andreas to our executive team,” said Cvent CEO & Founder, Reggie Aggarwal. “With his proven track record of building and scaling customer-centric teams in the cloud-based software space, Andreas brings an innovative, people-first approach to Cvent that will enable us to further elevate our customers and accelerate their success.”

“I am thrilled to be joining Cvent, a long-time trailblazer in the event technology space,” said Heckmann. “It’s a particularly exciting time for the Company, given the continued expansion of the Cvent platform and the increasing significance of today’s meetings and events industry. Cvent truly understands the importance of customer relationships, and it’s this commitment to client success that attracted me to the team. With my prior experience in empowering large global teams to elevate the entire customer journey, I am eager to further Cvent’s dedication to its customers and support the continued innovation of our platform.”