Cvent Introduces Lead Scoring To Help Hoteliers and Venue Owners Priortize Group Leads
Tysons Corner, Va. and Las Vegas – Cvent, Inc. (NYSE: CVT), a leading cloud-based platform for meetings and group business, today announced the launch of Lead Scoring to help hoteliers, convention and visitor bureaus (CVBs) and other event venue owners prioritize group leads. As a part of the Group Demand Management pillar of the Cvent Hospitality Cloud, Lead Scoring will provide users with the tools they need to efficiently manage, prioritize and track high volumes of group business leads through a central interface.
"It's estimated that hoteliers and venue owners have to manage up to 15 million inbound leads a year. Managing those leads is tedious when you constantly have to juggle shifting room and meeting space availability, food and beverage spend, audio-visual requirements and more," said Jeffrey Emenecker, general manager of Decision Street at Cvent. "With our new Lead Scoring software, hoteliers can configure a scoring strategy based on the individual needs of their hotel and each lead will be scored and prioritized based on lead size, profitability and best fit, depending on future inventory and demand. From there, hoteliers are able to focus their creative energy on managing and converting the leads that maximize performance."
The new technology comes from Cvent's September 2014 acquisition of Decision Street, an Atlanta-based hotel sales-intelligence software company. Decision Street's sophisticated lead-scoring and sales-optimization technology, is designed to address the demands of hoteliers and venue owners who are struggling to manage their increasing flow of group business electronic RFPs.
"Converting group business is a critical success factor for our hotels. We see a lot of leads every day, and we're eager to leverage lead scoring technology to buy back precious hours lost in the RFP evaluation process," said Linda Simpson, vice president of sales and marketing at Stanford Hotels Corporation. "Lead scoring will undoubtedly boost my teams' effectiveness by helping them prioritize and evaluate the best RFPs right away."
Lead Scoring is a part of the Cvent Hospitality Cloud, which provides a full spectrum of cloud-based solutions across the hotel and venue group sales lifecycle. The Hospitality Cloud consists of marketing solutions and SaaS software enabling hotels, CVBs and other event venue owners to more effectively generate qualified demand for meetings and events, manage that demand more efficiently, and measure group business performance.
Lead Scoring is currently available. To learn more, click here.
About Cvent, Inc.
Cvent, Inc. is a leading meetings, events, and hospitality management technology provider with more than 3,200 employees, 25,000 customers, and 300,000 users worldwide. The Cvent Event Cloud offers software solutions to event planners and marketers for online event registration, venue selection, event management and marketing, onsite solutions, and attendee engagement. Cvent’s suite of products automate and simplify the planning process to maximize the impact of events. The Cvent Hospitality Cloud partners with hotels and venues to help them drive group and corporate travel business. Hotels use the Cvent Hospitality Cloud’s digital marketing tools and software solutions to win business through Cvent’s sourcing platforms and to service their customers directly, efficiently and profitably – helping them grow and own their business. Cvent solutions optimize the entire event management value chain and have enabled clients around the world to manage hundreds of thousands of meetings and events. For more information, please visit Cvent.com, or connect with us on Facebook, Twitter or LinkedIn.
"Safe harbor" statement under the Private Securities Litigation Reform Act of 1995:
This press release contains forward-looking statements, including statements relating to the expected volume of sourcing through the Cvent Hospitality Cloud in 2015, the rollout of the Hospitality Cloud to all Cvent users, and the expected functionality and impact of the Hospitality Cloud. The achievement or success of the matters covered by such forward-looking statements involves risks, uncertainties and assumptions. If any such risks or uncertainties materialize, or if any of the assumptions prove incorrect, the company's results could differ materially from the results expressed or implied by the forward-looking statements we make. For a detailed discussion of these and other risk factors, please refer to the risks detailed in our filings with the Securities and Exchange Commission, including, without limitation, our Annual Report on Form 10-K filed on March 16, 2015, Form 10-Q filed on May 11, 2015 and other reports and filings with the Securities and Exchange Commission.