Cvent named a Leader based on Ability to Execute and Completeness of Vision 

Tysons, VA – June 17, 2025 – Cvent, an industry-leading meetings, events, and hospitality technology provider, today announced that, for the second consecutive year, it has been named a Leader in the 2025 Gartner® Magic Quadrant™ for Event Marketing and Management Platforms. A complimentary copy of the report is available here.

In its companion report, Critical Capabilities for Event Marketing and Management Platforms, vendors were evaluated based on various Use Cases, including Hosted Conferences With Exhibitors, Hosted Conferences/Roadshows and Hosted Field Marketing Events.

In this report, Gartner states, “Based on a combination of interactions with Gartner clients and analyst market observations, the frequency and volume of field marketing events has grown dramatically in the last two years. This has led to a greater need for governance and compliance over global event programs.” 

Gartner also states, “Vendors are rapidly advancing AI capabilities within their platform to support event marketers in the design and development of events, along with creating engaging experiences and providing depth of insight into event performance. Capabilities driving audience engagement and streamlining operations using AI continue to advance at rapid rates as market demands accelerate requirements for relationship building with attendees.” 

Cvent recently unveiled its latest products and innovations at its customer and industry conference, Cvent CONNECT, further strengthening its robust platform capabilities. Several new solutions are purpose-built for field marketers and event professionals looking to tap into the power of AI, such as Snapshots – a new AI-powered feature that transforms the traditional event note-taking experience for attendees. 

Other advancements include:

• CventIQ™ | CventIQ combines powerful AI capabilities with deep industry expertise, proprietary insights and analytics, a smart platform, and intelligent infrastructure to help marketers, event planners, and hospitality professionals move faster and smarter, collaborate better, and deliver more engaging, high-return experiences.
• Cvent Essentials | Cvent Essentials simplifies the planning and execution of smaller, frequent gatherings—like field marketing activations, internal meetings, client trainings, and executive networking experiences—without the complexity or cost of traditional event management tools.

"We are extremely proud to once again be named a Leader in the Gartner Magic Quadrant for Event Marketing and Management Platforms," said David Quattrone, Cvent Co-Founder and Chief Technology Officer. “Event programs today are more complex and integrated than ever. Powering each event type and format in one cohesive platform is no small feat—but it’s exactly what today’s ROI-obsessed, do-more-with-less environment requires. Cvent was purpose-built to meet that challenge. Our strategic acquisitions and focus on AI-driven enhancements reflect our commitment to empowering marketers and event professionals with a flexible, powerful platform that adapts to the unique needs of in-person experiences.”

For More Information

• Download a complimentary copy of the report here.
• Read more about this news on the Cvent blog here.
• Discover more of Cvent’s latest product updates here.