SITE Selects Cvent as Official Event Technology Partner Through 2028
Three-year partnership reflects a shared commitment to deeper engagement, elevated attendee experiences and outcome-drive incentive travel events
LONDON, January 15, 2026 -- SITE (Society for Incentive Travel Excellence) has appointed Cvent as its Official Event Technology Partner across its portfolio of globally recognized events. Cvent is an industry-leading event marketing and management technology provider.
“SITE’s events bring our global community together to learn, connect, and experience the power of incentive travel,” said Annette Gregg, CEO, SITE. “By partnering with Cvent, we’re evolving the way we design and deliver those experiences, with technology that supports engagement, inclusivity, and insights before, during, and after every event.”
As the exclusive event technology partner, Cvent will collaborate closely with the SITE events team to power registration, mobile apps, on-site check-in, audience engagement, and post-event data and analytics. Together, SITE and Cvent will create seamless end-to-end attendee journeys and a best-in-class user experience, while unlocking actionable insights that enable data-driven decision-making and optimized experiences across the global SITE event portfolio,
“We’re proud to serve as SITE’s official event technology partner and to support such an influential global community of incentive travel professionals,” said Sandy Albrecht, Director of Industry Partnerships at Cvent. “This multi-year partnership goes beyond technology. We’re deeply committed to powering experiences that deepen connections, showcase innovation, and demonstrate the measurable business impact of incentive travel. Together with SITE, we’re helping turn meaningful moments into lasting value.”
The collaboration will span SITE’s major global events with shared objectives that align with SITE’s values, emphasizing innovation that serves people and purpose. This includes responsible, efficient use of resources, thoughtful integration of digital and in-person touchpoints, and attendee-centric design that welcomes and supports a diverse global community.
As Official Event Technology Partner, Cvent’s technology will power the following SITE events:
- SITE Global Conference
- SITE Incentive Summit Americas
- SITE Incentive Summit
- SITE Young Leaders Conference Europe
- SITE NITE Europe
- SITE Classic
- SITE Young Leaders Conference North America
- SITE NITE North America
Gregg concludes: “This partnership is about more than tools. It’s about using technology in ways that reflect what matters to SITE: meaningful connections, responsible choices, and events that feel welcoming and accessible for everyone. With Cvent, we’ll turn those priorities into practical, tech-enabled solutions across our entire event portfolio.”
About Cvent
Cvent builds technology to power the highest performing events on the planet. With its purpose-built and AI-powered platform, data insights, unrivaled ecosystem, and deep expertise, Cvent helps its customers deliver real event outcomes.
Cvent gives event professionals the technology to run in-person, virtual, and hybrid events of any size, marketers the solutions to deliver event-led growth, and hotels, venues, and destinations a leading global marketplace to win and keep business. With intelligent tools across the event lifecycle, real-time analytics, personalized attendee experiences, and $20B+ in group business sourced through the ecosystem annually, Cvent delivers the AI-driven technology, insight, and scale customers need to power high-performing events and better outcomes.
445,000+ users across 34,000+ organizations rely on Cvent. With enterprise-grade security and compliance, hundreds of industry accolades, leading customer satisfaction, 8M+ events managed, and its third consecutive year as a Gartner® Magic Quadrant™ Leader for Event Marketing and Management Platforms, customers around the world trust Cvent to deliver when it matters most. Learn more at Cvent.com.