Three-year partnership reflects a shared commitment to deeper engagement, elevated attendee experiences and outcome-drive incentive travel events

LONDON, January 15, 2026 -- SITE (Society for Incentive Travel Excellence) has appointed Cvent as its Official Event Technology Partner across its portfolio of globally recognized events. Cvent is an industry-leading event marketing and management technology provider.

“SITE’s events bring our global community together to learn, connect, and experience the power of incentive travel,” said Annette Gregg, CEO, SITE. “By partnering with Cvent, we’re evolving the way we design and deliver those experiences, with technology that supports engagement, inclusivity, and insights before, during, and after every event.”

As the exclusive event technology partner, Cvent will collaborate closely with the SITE events team to power registration, mobile apps, on-site check-in, audience engagement, and post-event data and analytics. Together, SITE and Cvent will create seamless end-to-end attendee journeys and a best-in-class user experience, while unlocking actionable insights that enable data-driven decision-making and optimized experiences across the global SITE event portfolio,

“We’re proud to serve as SITE’s official event technology partner and to support such an influential global community of incentive travel professionals,” said Sandy Albrecht, Director of Industry Partnerships at Cvent. “This multi-year partnership goes beyond technology. We’re deeply committed to powering experiences that deepen connections, showcase innovation, and demonstrate the measurable business impact of incentive travel. Together with SITE, we’re helping turn meaningful moments into lasting value.”

The collaboration will span SITE’s major global events with shared objectives that align with SITE’s values, emphasizing innovation that serves people and purpose. This includes responsible, efficient use of resources, thoughtful integration of digital and in-person touchpoints, and attendee-centric design that welcomes and supports a diverse global community.

As Official Event Technology Partner, Cvent’s technology will power the following SITE events:

• SITE Global Conference
• SITE Incentive Summit Americas
• SITE Incentive Summit
• SITE Young Leaders Conference Europe
• SITE NITE Europe
• SITE Classic
• SITE Young Leaders Conference North America
• SITE NITE North America

Gregg concludes: “This partnership is about more than tools. It’s about using technology in ways that reflect what matters to SITE: meaningful connections, responsible choices, and events that feel welcoming and accessible for everyone. With Cvent, we’ll turn those priorities into practical, tech-enabled solutions across our entire event portfolio.”