Study Finds Planners Expect Dramatic Increase in Engagement with Mobile Event Apps

Event Marketing Institute and CrowdCompass by Cvent to Present Key Findings from Study on the Momentum of Mobile Event Apps on April 7th

Norwalk, CT. and Tysons Corner, Va., The Event Marketing Institute, an association providing content and research to a membership of Fortune 1000 brands and top event agencies, partnered withCvent, Inc. (NYSE:CVT), a leading cloud-based enterprise event management platform, to develop and conduct a unique study to quantify how event planners are currently leveraging mobile app technology and services. The results of a survey conducted with leading event and meeting planners in November and December 2014 predict a dramatic increase in how event attendees will value and engage with mobile event apps over the next two years.

"Technology is impacting every facet of meetings and events,” said Kevin Ritch, senior director of membership at EMI. “This new research validates mobile apps as a key driver of event engagement, a key cost-containment tool, and as a permanent part of the event marketer’s toolbox."

The Momentum of Mobile Event Apps research report is based on responses from more than 300 leading associations, exhibition producers and corporations that have major event, meeting and tradeshow programs. The respondents represent many of the leading event management organizations and corporations in North America.

Key findings from the study include:

  • By 2016, 88% of planners expect their attendees to consider mobile event apps as critical to their event experience.
  • By 2016, 86% of planners will have an app at their event.
  • The top 10% of respondents in terms of current attendee app usage say 85% of their attendees are using apps today and 94% will be using apps by 2016.
  • The top 10% of respondents in the print savings category say they’ve saved 84% on printing costs.
  • 94% of the industry with a mobile event app will increase or maintain their app spending level in 2015.

"Mobile apps are one of the most important and fastest growing aspects of the events and meetings industry," said Kevin Long, vice president of marketing and operations at CrowdCompass by Cvent. "In conducting this benchmark survey on the growing trend of mobile apps, we gained comprehensive insights into how event producers are currently using and would like to use mobile app technology. We look forward to using the information as we continue to enhance our app capabilities."

The report describes how best-in-class event producers and brands are using mobile apps to drive event success. The executive summary can be downloaded here.

Interested in learning more? Please join Event Marketing Institute and CrowdCompass by Cvent for a 30-minute speed briefing webcast on Tuesday, April 7 at 2:00 p.m. EDT. To register please click here.

About Cvent

Cvent is a leading meetings, events, and hospitality technology provider with 4,800+ employees and ~22,000 customers worldwide as of December 31, 2023. Founded in 1999, the company delivers a comprehensive event marketing and management platform and offers a global marketplace where event professionals collaborate with venues to create engaging, impactful experiences. Cvent is headquartered in Tysons, Virginia, just outside of Washington D.C., and has additional offices around the world to support its growing global customer base. The comprehensive Cvent event marketing and management platform offers software solutions to event organizers and marketers for online event registration, venue selection, event marketing and management, virtual and onsite solutions, and attendee engagement. Cvent’s suite of products automate and simplify the event management lifecycle and maximize the impact of in-person, virtual, and hybrid events. Hotels and venues use Cvent’s supplier and venue solutions to win more group and corporate travel business through Cvent’s sourcing platforms. Cvent solutions optimize the event management value chain and have enabled clients around the world to manage millions of meetings and events. For more information, please visit

About The Event Marketing Institute

The Event Marketing Institute serves the information needs of Fortune 1000 marketing departments and top marketing agencies. The Institute provides the marketing departments at such member companies as include Micosoft, Boeing, Oracle, Coca-Cola, Toyota, HP and hundreds of others with comprehensive education, research, and analysis related to event and experiential marketing. Learn more at

Cautionary Language Concerning Forward-Looking Statements

This press release contains "forward-looking statements" within the meaning of the “safe harbor” provisions of the Private Securities Litigation Reform Act of 1995, including but not limited to, statements regarding our expectations regarding the growth of the market for mobile apps for meetings and events and trends in the adoption of mobile event and meeting apps. These forward-looking statements are made as of the date of this press release and were based on current expectations, estimates, forecasts and projections as well as the beliefs and assumptions of management. Words such as "expect," "anticipate," "should," "believe," "hope," "target," "project," "goals," "estimate," "potential," "predict," "may," "will," "might," "could," "intend," variations of these terms or the negative of these terms and similar expressions are intended to identify these forward-looking statements. Forward-looking statements are subject to a number of risks and uncertainties, many of which involve factors or circumstances that are beyond our control. Our actual results could differ materially from those stated or implied in forward-looking statements. For a detailed discussion of these and other risk factors, please refer to the risks detailed in our filings with the Securities and Exchange Commission, including, without limitation, our most recent Annual Report on Form 10-K and subsequent periodic and current reports. Past performance is not necessarily indicative of future results. We anticipate that subsequent events and developments will cause our views to change. We undertake no intention or obligation to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise. These forward-looking statements should not be relied upon as representing our views as of any date subsequent to the date of this press release.