State of Account-Based Strategies

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This comprehensive report from Demand Gen Report offers insights into the latest trends in account-based marketing and the key investment areas that marketers prioritize to enhance their ABM strategies. 

The report features an article by Myllisa Patterson, Cvent's VP of Demand Generation, titled "Maximize Your ABM Strategy with Events." This piece provides valuable insights into how events enhance ABM strategies. 


This report also focuses on: 

  • How to execute and accelerate blended ABM strategies 

  • Areas where AI shows the greatest promise and how to leverage it for maximum impact 

  • The convergence of ABM and demand generation 

  • Why marketers prioritize retention vs. new business 

  • How organizations align departments on KPIs