The Hotel Manager’s Guide to Drive-To Events and Micro Weddings
Due to the pandemic, traveling and meeting in person are a challenge, which has taken adaption and creativity on the part of venues. Shifting hotel offerings and your marketing focus to reflect those offerings are integral to recovery success.
A recent survey by Morning Consult for AHLA found that of the 44% of Americans planning leisure travel or an overnight stay in the near future, 72% are planning to travel within driving distance of their home. In addition, in the absence of a vaccine, 44% of planners would still consider attending a business event in-person (PCMA).
This clear preference for driving travel presents an opportunity to capture group business before larger events pick up: focus efforts on attracting smaller and safer drivable events.
In this ebook, we highlight how to stand out to these drive market travelers and planners, what it takes to hold a successful event onsite, and the ultimate drive-to event opportunity: micro weddings.