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To gain a strategic advantage over your competition, here are three steps to collecting and using data analytics.

Cvent Named a Leader in Gartner® 2025 Magic Quadrant™ for Event Marketing and Management Platforms.

Learn the hotel marketing trends shaping the hospitality industry in 2024 and how you can take advantage of them in your marketing strategy.

Create your hotel’s SWOT analysis to avoid mistakes in the year ahead. See how to identify strengths, weaknesses, opportunities, & threats.

It's important to know which aspects of your event are most important to your audience, and which ones you can forgo for future events.

One of the best ways to maximize the well-being and peace of mind of your guests is to incorporate touchless hotel ideas. Here's how to do just that.

In this guide, we will navigate how to write an event press release, exploring the essential components and the strategies to craft a compelling narrative.

The best hotel name ideas use a handful of different tactics to stand out from the crowd. Here's everything you need to know about naming your property.