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What is involved in data preparation? There are several simple, but sometimes overlooked steps, required to properly prepare data.

Questionnaires from customers, as well as comment cards, are still used today to collect valuable customer feedback. 

There are two types of questions we, as survey authors, have in our quiver: structured and unstructured questions. We'll explain the benefits of both.

Despite all your survey sampling options, some surveyors still want to send email survey invitations to everyone on their house list.

Feedback is the best way of learning about your target market’s needs and expectations so you can create marketing plans that guarantee future success.