Powering successful client events with comprehensive Cvent solutions
increase in reach through virtual experiences
increase in attendance of client marquee conference
average increase in attendance for virtual events
Event-Tech-Partner is a leading meetings and events agency which advises and assists companies, associations, and agencies in utilizing event technology to manage a wide range of events. They have supported clients across Europe in using digital solutions to power their events, particularly for the German speaking market. Working closely with Cvent, Event-Tech-Partner is leading their clients in creating effective and sustainable events using event technology.
A powerful partnership: Cvent and Event-Tech-Partner
Holger Marggraf, Co-Chief Executive Officer, leverages an extensive background in the software industry to help guide clients in utilizing the right event technology for their programs. “We believe Cvent offers the strongest event marketing and management platform in the world, and it’s a main pillar of our business,” he says. The organization tailors each service offering to their clients’ specific requirements. This includes a number of available Cvent solutions like the Cvent Attendee Hub, Mobile Event App, Appointments, Registration tool, and more.
Prior to the pandemic, Event-Tech-Partnerdelivered events ranging from small meetings featuring 50 attendees to large industry conferences with over 7,000 delegates. When the pandemic began, Holger’s team was integral in helping their clients navigate the uncertainties of the pandemic. “Events have always played an important role in the communication mix of companies,” he notes. “Due to the pandemic, it became impossible for our clients to conduct their events as usual, so we realized they needed a reliable, scalable solution to help them continue to meet their communication goals.” While some clients needed to quickly pivot a single event to virtual, others turned to Event-Tech-Partner to support their total event program.
Cvent as a single source of truth
Event-Tech-Partner first adopted the Cvent Attendee Hub to help pivot their clients’ events to virtual. As the events landscape evolved, they utilized the tool to support hybrid events as well as the return to in-person. By relying on a single integrated platform, Holger’s team ensured a seamless flow of data for their clients. They were also able to automate previously manual processes at a time when operating with efficiency was critical. “Many new technology aspects had to be handled, as a lot of clients previously relied on standalone systems or loosely coupled systems for different aspects of event management,” Holger explains. “With Cvent, we could bring everything into one platform.” This provided key time savings for their clients as well as a consistent source of data to better evaluate event performance.
The value of flexible and scalable technology solutions
The comprehensive and flexible nature of Cvent’s integrated solutions help ensure each client’s requirements are met. Holger explains, “That’s unique within the Cvent platform because it’s so comprehensive; the breadth of the Cvent platform is unique in the marketplace and also the depth of the platform.” For example, the Registration tool ensures all attendee data is automatically synced in the backend for data accuracy. The intuitive registration process also reduces friction for attendees and creates efficiencies for Event-Tech-Partner team so they don’t spend time manually syncing lists or modifying registrations.
Within the Attendee Hub, attendees can view sessions as well use embedded features like moderated Q&A, live chat, and polling. Here, they can view key information through custom cards and pages, complete session and event-level surveys, and participate in networking. They can also easily access session materials, speaker details, sponsors and exhibitor information, and much more. Push notifications ensure event organizers are able to communicate with their attendees in real time. Moreover, attendees can connect with one another through one-to-one messaging, instant networking, and attendee recommendations.
Event-Tech-Partner is also able to support sponsor and exhibitors through the same singular platform experience. Virtual booths within Attendee Hub mean exhibitors can embed videos, upload documents, and meet with attendees through collaborative video chat. Exhibitors can also sponsor sessions or drive inbound leads through contact forms. Cvent’s Exhibitor Resource Center allows exhibitors to self-manage key tasks like uploading content, updating staff information, setting up email communications, and managing their appointments. Exhibitors are then able to view leads through on-demand reports within the Exhibitor Portal for quicker, more accurate follow up.
Holger also notes one particular strength of the Cvent platform lies in its ability to integrate with other technology solutions. “We also have to integrate with our clients’ external systems, invoicing systems, marketing automation tools like Marketo, and CRMs like Salesforce,” Holger explains. Event-Tech-Partner is able to ensure a seamless flow of data between Cvent and other MarTech platforms to create a singular system of record.