CoralTree Hospitality manages 27 unique hotels across the United States. Their blend of urban hotels and luxury resorts all require different technology and advertising methods to draw the right planners to the properties. CoralTree relies on Cvent Business Intelligence dashboards to make informed decisions about advertising, staffing, and workflows. These insights help them to understand their position in the market and make intelligent moves to improve their revenue.
We're actually doing a deep dive with almost all of our hotels, and we've engaged the Cvent team to really dive deeper into the metrics- the who and the how long it takes. Then we can go back and say, maybe we need a promo over here or a suggested ad over there to drive things differently.
CHALLENGES
Current market volatility requires in-depth understanding and quick decision making
SOLUTIONS
Putting Cvent technology to work to understand trends and make practical changes to support properties
RESULTS
Sales staff are set up for success with efficient technology at hand