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  1. Case Studies

HILTON BOSTON LOGAN AIRPORT HOTEL

Partnering with Cvent to build group sales, launch new campaigns, and map out a successful strategy.

Download case study
31%

Increase in RFP award rate

11%

Increase in RFP volume

163%

Increase in RFP award value

Paired with data analysis and the right mix of ad products on CSN, the #connecting you to it all ad and social media campaign created valuable awareness and engagement about the hotel's unique meetings and events footprint.

The results have transformed the hotel’s business.

The hotel team employed the Cvent Comp Set Dashboard to optimize sales and energize the team. It’s been part of a plant hat has changed planner perception and transformed its group program.

At first, I didn't make a connection between how you can use a tool like Cvent to help change a culture or enhance your culture in the office. You know, it's just a tool, right? You think about how you can use it for its efficiencies and getting more leads. But culture? The funny thing is that it really is at the core of culture change. Response time, for example, helps to create an energized environment. Knowing response time and educating them on how important that is... then seeing the positive ROI come from it. That has really helped us change things. 

Autumn Mullen
Director of Sales and Marketing
Products used:
CSN Advertising
Grow your group business
Cvent Event Diagramming
Better events by design

CHALLENGES

Shifting planner perceptions

SOLUTIONS

Intelligent marketing and creating a value proposition

RESULTS

Change can be transformative 

Download case study

The Westin Tampa Bay used Cvent technology to keep pace with the rapidly changing industry and continued to stand out from the competition.

Read case study

Fairmont, Washington, DC, does more with less by learning to use Cvent Event Diagramming and bringing Passkey management in-house. 

Read case study

The Wyndham Orlando Resort saved event business with Cvent Event Diagramming and outpaced their comp set

Read case study
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