The destination management organization Discover Puerto Rico was founded in 2018 after Hurricane Maria destroyed parts of the island. While they may have started with a baseline of no group business, the organization now brings in millions of dollars to the local economy in meetings and events and leisure tourism. They rely heavily on the Cvent Supplier Network to advertise the hotels with meeting space, the convention center, and all the other amenities that make Puerto Rico a great place for events. Data via CSN Business Intelligence assists their strategic outreach to groups that are a great fit for the island's offerings, and Planner Navigator gives them more insight into planners they should make a point to reach out to. Read the full case study to see how the DMO utilizes Cvent tools to bring more visibility and booked business to Puerto Rico.
CHALLENGE
Putting Puerto Rico back on the map for event professionals sourcing destinations with high-tech amenities and cultural experiences
SOLUTION
Cvent Supplier Network Advertising provides a platform for starting a dialogue with the right contacts and data to strategize proactive outreach
RESULTS
A comprehensive view of group business data leads the CVB toward more growth and higher economic impact