How to optimize your trade show solutions

From pre-event communications and appointments to onsite lead capture and off-site networking events, Cvent’s powerful solutions help support the success of your entire trade show program. Whether you’re a marketer looking to add sales pipeline or a trade show planner, Cvent provides actionable reporting to better prove and deliver event ROI. 


Attract more qualified booth visitors with Universal Appointments

  • Schedule meetings and maximize booth hours pre-show with Cvent Appointments
  • Drive pre-event registration directly within Salesforce through the Cvent Events App

Intelligent lead capture & extending your show floor

  • Capture attendee data everywhere with LeadCapture
  • Extend your show floor: Manage VIP dinners and other off-site experiences during your trade show with Kapow
  • OnArrival & Cvent Payment Services: Handle registrations and payments for other events occurring during your trade show
Attendee Type

Proving & improving your event ROI


The high-impact trade show planner

How do the highest performing trade show planners capture more leads and deliver a higher ROI? Here are 4 ways to upgrade your work and maximize your impact.

G2 Crowd review

Exceptional event management and conference app functionality with Cvent and CrowdCompass.

Maximizing your trade show strategy

We all know the incredible impact of live, in-person events—but demonstrating that value can be extremely challenging. Companies spend about 25% of their marketing program budget on live events; the need to maximize trade shows is increasingly important.