Optimizing your trade show program

Companies spend significant resources attending trade shows, but are they getting enough value out of those trade shows to recoup the cost? With Cvent technology, you can accelerate the growth of every stage of your trade show program, from scheduling pre-show appointments to capturing leads and getting them to sales and marketing in real-time.


Why use the same tools at every show you attend?

  • Configure the solutions once to standardize your lead collection and reduce pre-event administrative work
  • Eliminate post-event spreadsheet management and get leads immediately in the hands of your sales teams by integrating with your marketing automation tools
  • Train your onsite team on one tool instead of learning a new tool at every event they attend
  • Most importantly, by capturing data in a consistent format you can compare lead quality and event success more easily and accurately

Stack the odds in your favor by pre-scheduling appointments with Universal Appointments

  • Schedule meetings with customers and prospects before you arrive  
  • Increase appointments by allowing attendees to sign themselves up for meetings with your staff using a shareable self-scheduling link
  • Capture relevant meeting information using Appointments custom questions beforehand so you are prepared for every meeting

Accelerate the growth of your sales pipeline with Universal LeadCapture

  • Scan badges, business cards, or manually enter leads
  • Qualify leads using custom questions and question logic
  • Share digital documents and marketing materials with attendees in a few quick clicks
Attendee Type

Demonstrate results and optimize performance

  • Close more deals by getting them to sales and marketing quickly using Integrations
  • Get the reporting and data you need to measure success and improve outcomes using Reporting & Analytics


The high-impact trade show planner

How do the highest performing trade show planners capture more leads and deliver a higher ROI? Here are 4 ways to upgrade your work and maximize your impact.

G2 Crowd review

Exceptional event management and conference app functionality with Cvent and CrowdCompass.

Maximizing your trade show strategy

We all know the incredible impact of live, in-person events—but demonstrating that value can be extremely challenging. Companies spend about 25% of their marketing program budget on live events; the need to maximize trade shows is increasingly important.