Revamp your Event Marketing Strategy with these 5 steps

Is event marketing a major marketing tactic for your organisation? Are you still deciding on which event format will work best to meet your organisational goals? Are you unsure about the role of tech in your event marketing mix?

Events are costly, which is why building your event strategy in a systematic way is imperative. Your budget, goals, and resources will determine what events you plan and the type of promotion you run with.

This event marketing checklist provides 5 ways to revamp your event programme and ensure you have a winning strategy to make your event game successful.