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15 Meeting and Event Trends You Need to Know for 2021

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Recovering and thriving is critical for the hospitality industry in 2021. In a recent survey conducted by Cvent, 74% of planners felt either positive or neutral about the state of in-person meetings and events at the time, and 81% said they will feel either positive or neutral about in six months (February-March 2021).

With vaccines being distributed, COVID-19 protocols established, and virtual event technology sweeping the industry, there is quite a bit to be optimistic about.

Included here is everything from basic trends such as virtual event technology (and its larger impact) to more creative ideas around F&B, marketing, and more. Some may help drive the ultimate recovery of the meetings and events industry – others may just wind up as good ideas that didn’t work in the practical world. All, however, are thought-provoking and relevant to the work of bringing people together.

So what's in store for 2021?

  • Planners will seek out environmentally sustainable venues
  • Business travel will increasingly be regional, so think local
  • More venues will become “hybrid ready”