SEO Best Practices: The Hotelier’s Guide to Getting Found Online

Thumb E-book SEO

Navigating difficult times such as these often means taking a look at the ways we do things, and marketing is no exception.

Organic search is the no. 1 driver of traffic to websites. What’s more: seventy per cent of links users click on are organic and two-thirds of online searchers ignore paid ads (imFORZA).

That means it’s never been more important to use search engine optimisation (SEO) to attract high-quality traffic to your website.

Our ebook, SEO Best Practices: The Hotelier’s Guide to Getting Found Online, explores:

  • Why discoverability matters in Hotel B2B marketing
    when it comes to building your MICE business
  •  How authoritative content improves search rankings
  • What earned, owned and paid media does to boost relevance

     

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