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ACCOR HOTELS

Using technology helps hotel chain sales teams anticipate shifting demands in MICE business

Download case study
Video
 
78,176

2022 received RFPs

$4.9M

2022 incremental revenue through Cvent Passkey

92%

2022 response rate

Accor has more than 5,000 hotels globally. Keeping up with trends, demands, and macroeconomic factors is difficult and diverse. However, technology brings a wide-ranging portfolio together for more efficient and productive teams. Tools like Cvent Event Diagramming allow venues to work with planners no matter where they are located. Cvent Passkey offers multiple options for upgrades and extended stays, giving hotels a passive method for increasing incremental revenue. 

Cvent answered a lot of challenges that hotels were facing by bringing easy-to-use solutions. In the past, when hotels were hosting events and trying to book participants, there was a lot of back-and-forth by email. We now have a great solution with Cvent Passkey, which is easy for the planners, the participants, and the hotels. 

Xavier Guillemin
Executive Director for Meetings and Events
Product used:
CSN Productivity Tools
Turn leads into business
Cvent Transient
Win more corporate travel business

CHALLENGES

Planner needs have changed, and hotels struggle to keep up with post-pandemic demands

SOLUTIONS

Cvent technology makes hotels more efficient, delivers what planners expect, and highlights improved sustainability

RESULTS

Hotels capture more group business despite smaller teams and less time to dedicate to each event

Download case study

Accor is the first hospitality group to roll out Cvent’s brand new, innovative solution dedicated to B2B leisure contracts.

Read case study

A historic hotel rises to the challenge of designing modern meetings with Cvent technology

Read case study

As a new hotel chain, Graduate Hotels took advantage of Cvent technology to draw attention and build excitement.  

Read case study
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