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Never before have event planners and marketers had industry-wide data on which to compare and measure their own meetings and events.

Based on a global survey of more than 2,000 executives, planners, and marketers, this comprehensive study provides benchmarks for all stages of the event lifecycle - planning, marketing, on-site experience and post event reporting/ROI evaluation.

Whether you plan or market one event or hundreds of events; put together a large conference or an annual gala; have a low or a high budget, this report will provide you with some insightful information to compare and measure your events.

Topics include:

  • Targeted attendance increase vs. average actual attendance increases

  • When your peers are opening registration by event type

  • The average mobile app download rate for conferences/tradeshows

  • Top three metrics that respondents use to measure their ROI