Barceló Hotel Group has announced its intention to reach 40 establishments in Mexico and incorporate some 100 hotels in China, along with other destinations. The hotel group continues to expand, not only at international level, but also within Spain, where it has recently added new hotels in Madrid, Bilbao, Granada and Murcia to its portfolio.
Barceló Hotel Group ended 2016 with the opening of the hotel Barceló Torre de Madrid, the second five star and its fourth hotel in the Spanish capital, and with the incorporation of a hotel in Bilbao, that in this new era will be marketed as Occidental Bilbao, consolidating its leading position in the Biscayan capital with a total of 2 hotels and 550 rooms.
In Granada, it has also started to manage three hotels that, having implemented the Barceló Hotel Group standards of service and quality, have begun to operate under the new brands as Barceló Granada Congress, Occidental Granada and Allegro Granada.
Recently, the hotel group has also incorporated into its portfolio a new hotel in Murcia, that will be operating as the Occidental Murcia Siete Coronas; and very soon new affiliations in Rome and other cities will be announced.
With these incorporations and the name changes that the company is putting into place, the new brand architecture with the insignias Royal Hideaway Luxury Hotels & Resorts, Barceló Hotels & Resorts, Occidental Hotels & Resorts y Allegro Hotels is proving to have an immediate effect on the expansion of the chain.
Barceló Hotel Group, hotel division of the Barceló Group, is the fifth largest chain in Spain and has 110 urban and vacation hotels (4 and 5 star) that form part of a total of 33.000 rooms on offer in 20 countries.
The Group operates under four brands (Royal Hideaway Luxury Hotels & Resorts, Barceló Hotels & Resorts, Occidental Hotels & Resorts and Allegro Hotels). Also, the Spanish group controls 40% of Crestline Hotels & Resorts, an independent hotel management company in the United States with 100 establishments.