Planners know that event success is not just about the meeting, it’s about the meeting experience. This goes well beyond the gathering itself to include every detail the attendee encounters, from the venue, to the cuisine, to authentic learning opportunities that reflect the location. Whether you are planning a large annual conference or an executive board meeting, here are three surefire strategies that will elevate your events to new heights, increase customer retention and give your attendees a memorable, world-class experience.
One: Ditch the City
Get out of the city and into open space. Just beyond the city limits you’ll often find locations that offer unexpected beauty and unmatched experiences, with the convenience associated with close proximity to urban destinations. A fresh POV isn’t the only advantage… an added bonus: you’ll often get a bigger bang for your buck.
Case in point, San Francisco. The city by the bay was voted #11 Destination for Meetings this year by Cvent. But a short trip beyond brings your attendees to completely different and uniquely inspiring experiences that the typical San Francisco venue just can’t offer. Dolce Hayes Mansion in San Jose pairs its 33,000 square feet of impeccably equipped function space with picturesque, distraction-free outdoor venues: shady patios and expansive lawns dotted with swaying palms. Alternately, a short trip north of San Francisco lands your attendees in the beautiful rolling hills and vineyards of Napa Valley where business merges naturally with pleasure. The Silverado Resort and Spa’s award-winning facilities are just steps from golf, tennis, biking and vineyards that inspire a relaxed productivity that yields meeting success.
Two: Focus on Fresh & Energizing F&B
More and more, event attendees are seeking out healthier options for meals and snacks. Meet their demands and satisfy their hunger with a variety of options that fuel productivity while delighting their palates. Dolce Hotels and Resorts does it right. Their Thoughtful Foods for Thoughtful Minds approach features menus with wholesome ingredients that nourish guests - body and mind – to keep them alert and productive. At snack time, Nourishment Hubs extend the healthful eating, offering a delicious alternative to standard meeting food and beverage offerings, such as a traditional Danish pastry tray.
Three: Go Beyond Meetings to “Meeting Experiences”
At an ideal meeting experience, every detail comes together to transport attendees into a productive, inspiring space that yields both professional results and lifelong memories. Sounds like a big task, but the right venue can take it from daunting to doable.
For example, the Dolce Frégate Provence in France can arrange a breakout session with the resident beekeeper to tend to the apiary that produces prized Frégate honey. In Indianapolis, Illinois, attendees learn the art of mixology at The Alexander hotel, with a history of craft cocktails, instruction and create-your-own cocktail mix-off competition before seeing the local attractions of the city.
While meeting success is a huge reward in itself, the satisfaction you get from a well-planned event is made even sweeter at Dolce Hotels and Resorts with the world’s most generous rewards program for meeting planners, GoMeet, by Wyndham Rewards.