August 20, 2019
By Madison Layman

During the Hospitality Cloud Product Roadmap Innovations, we uncovered what new tools and solutions are in store for hotels, venues, and destinations in the coming year.

What Does Cvent Do?

Cvent is the world’s largest marketplace, bringing meeting planner and business transient buyers together with suppliers to do business in an efficient and cost-effective manner. In other words, we act as a digital handshake between planners and suppliers. Because there has been confusion about Cvent’s cost of sale in the past, we broke it down: Our cost of sale is 1% across the platform — making it the cheapest external channel, period.

Grow and Own Your Business

Cvent gives you the tools you need to grow and own your business. Our marketing tools allow you to gain customers and grow, while our software allows you to increase profits, maximize efficiency, and own your business.

Looking Ahead: 4 Areas of Focus

This year, we’ll be focusing on investing in four key areas.

  • User experience. We’re making it easier for you and your customers to interact with Cvent.
  • Tighter Ecosystem. We are integrating more deeply within Cvent, and with you, to quickly and efficiently share data so that you can drive more revenue, win new customers, improve compliance, and have richer insights.
  • Innovation. In addition to investing in new features within our existing products, we are working on building new products.
  • Business Intelligence. We’re creating new insights for you to help you make important decisions to grow your business.

Specific Product Improvements: The Highlights

Cvent Supplier Network

International Expansion

  • 14 new languages
  • Total cost tracking
  • GDPR
  • Offline and phone RFP support

Business Intelligence

  • Competitive Set Dashboard
  • Enterprise Dashboard
  • Enterprise Dashboard for Destinations

Cvent Microsites

  • Custom-built website
  • Increased visibility
  • Easy drag-and-drop functionality
  • Built-in analysis

Cvent Business Transient

User Experience

  • RFP Publisher redesign
  • Integration across the product ecosystem

Integration Toolkit

  • Integration between Cvent products and customers’ external systems

Business Intelligence

  • Identify trends vs. your competitive set
  • Analyze your win/loss data
  • Adjust your negotiation strategy

Cvent Passkey

User Experience

  • Better user experience for attendee websites
  • Cleaner user interface

Cvent Booking Portals

  • Powered by Passkey and GDS
  • Attendee self-service
  • 100% automated, meaning no rooming lists

Final Takeaways

Going forward, you have to think digital first and focus on business beyond leisure. Cvent is your partner. Use us to help you succeed and maximize yield at every step along the way. Finally, be stewards who help facilitate a cultural change within your organizations to create improved processes for RFP management and upselling. By being part of this change, you can drive higher value for group and corporate travel business.

Madison Layman

Madison Layman

A graduate of the College of William and Mary, my passion for writing began before I could read, with a nightly verbal diary dictation transcribed by my obliging parents.

When I'm not writing, you can find me binge-watching TV shows, baking elaborate desserts, and memorizing pop culture facts.

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