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Planning this summit was no small feat. The Beachbody planning team had their hands full creating a four-day event that involved guiding huge crowds, organizing large-scale workouts, managing dozens of venues, and booking celebrity speakers. That’s why they decided to get an event app.

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Though BBYO lacks a formal events management team, employees lean on their strengths to create, plan, and execute their largest event of the year, International Convention (IC). The event hosts 4,000 attendees, more than 300 sessions, 300 speakers, and numerous enriching experiences over the course of four days.

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