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2025 Trends

1. Ai goes operational

2. Safeguard data, build trust,
and drive brand recognition

3. B2B still demands authentic emotion

4. Personalization is attendee-led

5. Exclusivity and microevents drive demand and engagement

6. Design environments
with purpose

7. Tech for all

8. Cost – the big influence
for sourcing

9. Measurable outcomes are
more crucial than ever

Download the trends PDF
Trend 1 - Ai goes operational
Trend 2 -Safeguard data, 
build trust, 
and drive brand recognition
Trend 3 - B2B still demands authentic emotion
Trend 4 - Personalization is attendee-led
Trend 5 - Exclusivity and microevents drive demand 
and engagement
Trend 6 - Design environments
with purpose
Trend 7 - Tech for all
Trend 8 - Cost – the big influence
for sourcing
Trend 9 - Measurable outcomes are
more crucial than ever

Ai goes operational

Short description here

An abstract image for a trend placeholder

It’s All About Personalization at Scale

People expect personalization, and AI and data are opening new opportunities to deliver tailored experiences at scale. 

These days, personalization is everywhere—think about how Netflix recommends shows based on what you’ve watched or Spotify curates playlists around your listening habits. Attendees demand similar tailored experiences at events, anticipating curated agendas, relevant content, and meaningful connections that feel designed just for them.

90% of marketers

say that events help their company stand out form the competition

Trust is a brand differentiator

Short description here

An abstract image for a trend placeholder

It’s All About Personalization at Scale

People expect personalization, and AI and data are opening new opportunities to deliver tailored experiences at scale. 

These days, personalization is everywhere—think about how Netflix recommends shows based on what you’ve watched or Spotify curates playlists around your listening habits. Attendees demand similar tailored experiences at events, anticipating curated agendas, relevant content, and meaningful connections that feel designed just for them.

90% of marketers

say that events help their company stand out form the competition

B2B events demand emotion & storytelling

Short description here

An abstract image for a trend placeholder

It’s All About Personalization at Scale

People expect personalization, and AI and data are opening new opportunities to deliver tailored experiences at scale. 

These days, personalization is everywhere—think about how Netflix recommends shows based on what you’ve watched or Spotify curates playlists around your listening habits. Attendees demand similar tailored experiences at events, anticipating curated agendas, relevant content, and meaningful connections that feel designed just for them.

90% of marketers

say that events help their company stand out form the competition

Personalization becomes attendee-led

Short description here

An abstract image for a trend placeholder

It’s All About Personalization at Scale

People expect personalization, and AI and data are opening new opportunities to deliver tailored experiences at scale. 

These days, personalization is everywhere—think about how Netflix recommends shows based on what you’ve watched or Spotify curates playlists around your listening habits. Attendees demand similar tailored experiences at events, anticipating curated agendas, relevant content, and meaningful connections that feel designed just for them.

90% of marketers

say that events help their company stand out form the competition

Exclusivity & micro events drive engagement

Short description here

An abstract image for a trend placeholder

It’s All About Personalization at Scale

People expect personalization, and AI and data are opening new opportunities to deliver tailored experiences at scale. 

These days, personalization is everywhere—think about how Netflix recommends shows based on what you’ve watched or Spotify curates playlists around your listening habits. Attendees demand similar tailored experiences at events, anticipating curated agendas, relevant content, and meaningful connections that feel designed just for them.

90% of marketers

say that events help their company stand out form the competition

An era of purposeful event spaces

Short description here

An abstract image for a trend placeholder

It’s All About Personalization at Scale

People expect personalization, and AI and data are opening new opportunities to deliver tailored experiences at scale. 

These days, personalization is everywhere—think about how Netflix recommends shows based on what you’ve watched or Spotify curates playlists around your listening habits. Attendees demand similar tailored experiences at events, anticipating curated agendas, relevant content, and meaningful connections that feel designed just for them.

90% of marketers

say that events help their company stand out form the competition

Tech embraced by all

Short description here

An abstract image for a trend placeholder

It’s All About Personalization at Scale

People expect personalization, and AI and data are opening new opportunities to deliver tailored experiences at scale. 

These days, personalization is everywhere—think about how Netflix recommends shows based on what you’ve watched or Spotify curates playlists around your listening habits. Attendees demand similar tailored experiences at events, anticipating curated agendas, relevant content, and meaningful connections that feel designed just for them.

90% of marketers

say that events help their company stand out form the competition

Cost drives sourcing decisions

Short description here

An abstract image for a trend placeholder

It’s All About Personalization at Scale

People expect personalization, and AI and data are opening new opportunities to deliver tailored experiences at scale. 

These days, personalization is everywhere—think about how Netflix recommends shows based on what you’ve watched or Spotify curates playlists around your listening habits. Attendees demand similar tailored experiences at events, anticipating curated agendas, relevant content, and meaningful connections that feel designed just for them.

90% of marketers

say that events help their company stand out form the competition

Measurable outcomes are more crucial than ever

Short description here

An abstract image for a trend placeholder

It’s All About Personalization at Scale

People expect personalization, and AI and data are opening new opportunities to deliver tailored experiences at scale. 

These days, personalization is everywhere—think about how Netflix recommends shows based on what you’ve watched or Spotify curates playlists around your listening habits. Attendees demand similar tailored experiences at events, anticipating curated agendas, relevant content, and meaningful connections that feel designed just for them.

90% of marketers

say that events help their company stand out form the competition


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7th Floor, Tysons Corner, VA 22102

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