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Uncover Insights Without the Digging

Receive reports and analytics into your group business marketing mix

A Competitive Primer

Gaining any kind of edge over your competition is key to your success. Cvent helps you monitor and gauge your competitive edge with comp set reports specific to group business. Evaluate your hotelís group pace and future lead opportunities against your biggest competitors on a local, national, and international level. Keep a keen eye on market dynamics, and make informed business decisions based on data insights.

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Watch the Score(card)

While traditional online ad reporting is based on high-level metrics such as click-through rates and impressions, there is an additional, informative layer when you add RFP traffic and group booking windows to the mix. Cvent Scorecards help you gain granular insight into what happens throughout the meeting planner buying cycle, including measuring the value of business received through the Supplier Network, and quantifying additional exposure gained through advertising.

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Take a RFP Deep Dive

Sometimes reporting and metrics aren't enough. That's why we offer custom consulting to improve your RFP success rates and increase conversion. An RFP Deep Dive allows us to sit with you and your team to dig deep into your analytics to understand the health of your group business, find areas of improvement, and to train you on best practices we see from other hotels in your comp set.

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