Based on the answers of meeting planners/event producers and actual event attendees from around the globe, this study will show you what the attendees-of-today are expecting and what your industry peers are doing to meet those expectations.
Get exclusive access to the full report, which includes insights and benchmarks on:
- Step-by-step analysis of the data you should be capturing in each stage of the event cycle – pre-event, on-site, and post-event.
- How leading event organizations are tracking and connecting their attendees' online digital and physical event footprints to gain powerful planning, marketing and experiential insights.
- The most effective ways meeting planners and event producers are using event data.
- The power of mobile event apps to enhance the attendee experience and provide powerful data and analytics for meeting planners and event producers.