The Importance of Personalization In Event Marketing

The Importance of Personalization In Event Marketing

In this episode we’re joined by Zoe Fernandez and Jaclyn Sass, two leading members of the team at Merkle that put on Merkle’s annual executive summit, global client summit, and other incredible events.

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Today’s episode is all about bringing a more people-centric approach to your event marketing. A big part of Zoe and Jaclyn’s mission is to change the perception of women in the industry while elevating the perception of events from logistical and administrative support to one of administrative excellence. It’s the main reason they call themselves event marketers and not just event planners.

Listen in to get the full breakdown and find out Zoe and Jaclyn’s biggest pet peeves about their roles. And if you have any event-related pet peeves of your own, we’d love to hear about them–send us an email at [email protected]

Resources and links discussed:

Connect with Zoe
Connect with Jaclyn
Learn more about Merkle
Featured Events from Merkle


  • Zoe Fernandez, Senior Director, Marketing Events, Merkle
  • Jaclyn Sass, Director, International Communications, Merkle


  • Brooke Gracey, Senior Manager, Demand Generation, Cvent
  • Cody Liskh, Team Lead, Event Quarterback Team, Cvent


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