2015 Global Event Industry Benchmarks Study Guide
Gain the insights you need to measure the success of your meetings and events.
Never before have event planners and marketers had industry-wide data on which to compare and measure their own meetings and events.
Based on a global survey of more than 2,000 executives, planners, and marketers, this comprehensive study provides benchmarks for all stages of the event lifecycle – planning, marketing, onsite experience, and post event reporting/ROI evaluation.
Whether you plan or market one event or hundreds of events; put together a large conference or an annual gala; have a budget less than $10k or one that’s $5M+, this report will provide you with some insightful information to compare and measure your events.
Targeted attendance increase vs. average actual attendance increases
When your peers are opening registration by event type
The average mobile app download rate for conferences/tradeshows
Top three metrics that respondents use to measure their ROI