Beyond Events, The New Role of Video in Marketing

Series: What's Trending? 

2020 helped companies see the power of using video to communicate and to connect on so many levels. The rest of us discovered what the few already knew, that nothing is as good at making us feel, understand and engage as video is. As companies adjust to the ‘new normal’, how do you ensure you aren’t left behind? Are you tapping into videos’ full marketing potential as THE differentiator, and standing out? Your event is a natural treasure trove of high-impact content that can be repurposed, recycled and distributed to countless destinations and platforms. Does your marketing strategy include a plan for video beyond your live event?