Generation X Planner's Sourcing Report

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Gen X

Understand Generation X Planners' Sourcing Behaviors.

We polled planners (ages 35-52) about what makes their event experiences successful. This survey, in its second year, benefits hoteliers by providing them with key side-by-side data comparisons for better insights into the wants and needs of meeting and event planners.

Survey participants included:

  • 72% corporate planners.
  • 12% third-party planners.
  • 12% association planners.
  • 4% SMERF planners.

Download the full Gen X Report

Or check out Part 2: Cvent's 2017 Planner Sourcing Gen Y Report