Cvent + Skift: How Technology is Disrupting the Multibillion Dollar Meetings Industry

Hoteliers need to increasingly embrace digital transformation to market themselves more effectively to group planners.

That’s why we partnered with Skift to create the trend report: How Technology is Disrupting the Multibillion Dollar Meetings Industry – exploring how hoteliers are using digital marketing solutions to optimize the sales and sourcing experience and build more personalized relationships with meeting and event planners.

In this report, you’ll learn:

• How digital transformation is revolutionizing the meetings industry and helping hotels to foster a more direct customer relationship.
• How hoteliers and planners are striving to optimize different parts of the event lifecycle using online tools.
• The economic and human benefits of shifting towards digital marketing platforms.
• Why the convergence of on-demand small meetings and corporate travel is important for hoteliers.