eBook

The Ultimate Guide to Trade Show Marketing

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Tips and best practices for every stage of your event

Event Marketers and planners are responsible for one of the largest strategic business development and lead generation channels for their organization. No matter the organization size, events represent one of the largest line items in a marketing programs budget.In fact, 76% of B2B marketers consider events as their most successful top-of-funnel tactic.

Despite this most organizations are only scratching the surface of the possible ROI of these events —The key problem lies in the widespread inability to capture, track, and maximize the financial return of the dollars invested.

Download our new eBook The Ultimate Guide to Trade Show Marketingand find out how to:

  • Increase the total number of appointments and booth visits
  • Get more qualified leads and pipeline flow
  • Earn more revenue

    “Companies that are able to track and measure multiple program metrics across technologies can justify investment by showing the true value of an event.”

    -Sirius Decisions Senior Research Director, Julian Archer