Showcasing proven SaaS solutions to customers through virtual events
registrants - 2x from in-person event
VIP attendance ratio for improved lead quality
satisfaction among networking session participants
less cost and shorter event prep time
A Success Story
Though NEC started out with reservations about their pivot to virtual, the success achieved by their event made up for it all. The team was able execute the event successfully with half the cost and in a much shorter time frame than their in-person events (from six months lead time to just two months). “What we could not achieve with our in-person event until now, we were able to achieve that with our first ever virtual event – all powered by Cvent,” says Kei Noguchi.
NEC saw participants from 20 countries for the virtual conference, with registration numbers nearly doubling from 17,000 to 32,000. Their networking sessions, in particular, were incredibly successful as they brought in participants that comprised 30% of VIPs. Since this meant improved quality of leads, they saw participants rate these sessions with 100% satisfaction. Perhaps the best part of their pivot to virtual was that the event continued to gain traction even after it was over, with NEC reporting 18,000 pageviews and 5,000 downloads across all their on-demand event content.
“All in all, the event was received very well by our customers. We received comments that it was very meaningful because there were no restrictions on time and place, while we were not able to accommodate business trips that were planned, to allow people who in previous years would have found it difficult to participate due to distance and time limitations to do so online,” says Kei Noguchi.
Attendee feedback praised NEC's efforts, saying, "Despite the pandemic and the scale of this event, I felt that NEC was trying to turn a pinch into an opportunity to do something new and unprecedented.” They appreciated the breadth of the content and virtual experience. One attendee even added, "There were many attractive sessions. The content was diverse and interesting. As the event was online, there was no crowding and no fatigue, and the time commitment for the attendee was minimal, so I could participate in my spare time.” One attendee summarizes the experience and the general appreciation for the event. They explain, “It was great to be able to reach out to VIPs not only in Tokyo, but also in other parts of Japan. For local participants, the barrier of travel expenses was removed, which led to increased opportunities for participation.”