How meeting planners, event marketers, experiential teams, event producers and CMOs are using technology to add value, capture and analyse data and enhance the attendee experience.
The relationship between events and technology has evolved from being important to absolutely critical to those planning, marketing and executing events - as well as to event attendees, exhibitors and sponsors. From pre-event to on-site to post-event, technology is improving and proving the value of the live experience across the entire event ecosystem. What is also different today is the value placed on capturing and analysing event data generated from various technology services and platforms.
The first-of-its-kind, The Event Technology Engagement Study, co-produced by the Event Marketing Institute and Cvent, explores the powerful combination of events and technology and how event professionals are using technology to add value, capture and analyse data and enhance the attendee experience.
The most important event technologies and how they're being used
The use of software to enhance reporting and analytics processes
The importance of capturing data at events
Top increased usage of mobile devices by attendees at events