The 2021 Guide to Search Engine Optimisation for Hotels
Search engine optimisation (SEO) is a tactic used to increase discoverability and generate traffic to your hotel website. Let’s take an example to put it into perspective. Whenever you search for something on Google, how often do you click through to the second page of search results? It’s likely that you don’t even look past the top few results. In fact, 75% of users never go past the first page of search results, according to internet marketing firm imFORZA.
In today’s digital marketplace, and especially during a downturn, understanding SEO is essential for lead generation. And, it will help you stay visible as you plan for market recovery. This ebook is your guide to increasing traffic and leads through search engine optimisation. Download now to find out about:
- On-page SEO
- Digital advertising
- Preparing for voice search
- Using Google My Business
- Off-page SEO
- Optimising SEO on the Cvent Supplier Network
This ebook is extracted from The 2021 Guide to Digital Marketing for Hotels, a deep-dive into search engine optimisation, content marketing, email marketing, social media marketing and video marketing.