Get inside the minds of event attendees


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Get inside the minds of event attendees

It’s not an easy question to answer, but having this information is critical to the success of meetings and events professionals worldwide. This research study was designed to help you better understand attendee expectations and experiences and help identify pain points, frustrations and unmet needs. Identifying attendee traits and priorities will help you deliver more engaging, profitable and memorable events—events attendees want, need, and will return for year over year.


Cvent and Edelman Intelligence surveyed 3,000 people (1,000 each from the United States, the UK, and Germany) who attended professional conferences between February and August 2018.

This report focuses on:

  • What your attendees are thinking before, during and after your events.
  • The unique differences in attendee experience between Millennials, Gen X, and Baby Boomers from the US, the UK, and Germany.
  • Actionable steps and recommendations for you to take based on the results of this study.