Coats adopts Cvent to achieve cost savings and sustainability while enhancing the delegate experience.
Coats holds a regular Global Leadership Conference. The internal event is attended by over 100 members of its senior leadership team who have a key role in shaping the business going forward. The content focuses on strategy, themes and core projects. The objective is to engage and align delegates and provide them with messaging to share locally with their teams.
Manual event planning simply won’t do
Kristina Blissett, Head of Group Communications, Coats stated; “This was the first time Coats used a single dedicated app to provide all the event support and information. Before Cvent, we relied on emails, often with attachments, to share information ahead of the event which was then supported by hard copy delegate information packs distributed on site. This created complexity around working with different suppliers for design and print, as well as the need to build in lead times for delivery of materials to the venue.”
Reducing the volume of printed material would lower costs, be more environmentally sustainable and at its simplest level save delegates having to carry packs of printed materials. It would also ensure they always had the most up-to-date information as changes could be made in real time.
An app had been trialed at a previous event on a very limited scale; within the confines of the conference room on a small number of shared devices issued just for the duration of the event. With digitisation being one of the core strategic themes for the company, it was time to source an enhanced technology solution that could bring about a digital step change in the overall attendee experience.
Coats believed a mobile event app would allow attendees to network, communicate, share insights, take part in discussions and give live-feedback on sessions and the overall event. Coats also wanted to create a sense of anticipation through gamification in the weeks running up to the conference.