Cvent's 2nd Annual Global Event Industry Benchmarks Study
Event data, when used correctly, can give invaluable insights to create an effective event marketing strategy and help achieve your targets. But if you can't benchmark your events with others in the industry then you are missing out on a big opportunity. Check out our infographic to get highlights of key findings under the areas of event budgeting, planning, marketing, onsite engagement, reporting, and event technology. In fact, 81% event professionals believe meetings are effective to achieving their business goal.
Download the full report to get more insights into the meetings and events industry, and see the how you can become more strategic in your approach to live events.