Whitepaper

Understanding Your CVB Competitive Set

Track, Benchmark, and Outperform Your Competition to Grow Group Business

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As a CVB professional, you champion your destination every day—but competitors are aggressively capturing group business that could be yours. Keeping tabs on your comp set gives you ongoing insights to consistently stand out, outperform, and drive growth.

Every CVB professional needs these insights—learn how to:

Define and refine your comp set so you’re tracking the right competitors

Benchmark your destination with performance insights to spot gaps and opportunities

Improve RFP success through smarter positioning that stands out to planners

Strengthen local partnerships to fill need periods and grow group business together

A laptop displays a guide for Convention and Visitors Bureau representatives on identifying competitors and boosting group business success.