“They say every great city tells a story. Atlanta tells many.”
From powerful moments that shaped history to music that changed the world, Atlanta is a city with layers. The energy feels real the moment you arrive. Glass towers rise above historic streets. Creative neighborhoods sit beside iconic landmarks. Southern hospitality meets big-city ambition.
It is no surprise that more than 35 million visitors come here each year. Tourism generates over $11 billion annually in visitor spending, supports 238,000 jobs, and makes up 9.3% of metro employment in leisure and hospitality. Much of that draw comes from headline attractions like the Georgia Aquarium, the World of Coca-Cola, and Centennial Olympic Park, all of which continue to shape the city’s global appeal.
Whether you are planning an event, executive meeting, conference, or simply visiting for a weekend getaway or extended trip, Atlanta offers experiences that leave a lasting impression. The city blends productive event venues and well-equipped meeting space with cultural landmarks, live sports, and food scene.
This guide to 15 unmissable things to do in Atlanta for every traveler brings together the experiences that truly define the city. If you want to experience Atlanta beyond the obvious, start here.
Why Visit Atlanta? A Quick Travel Guide Overview
Before you start checking off attractions, it helps to understand what truly makes Atlanta stand out and why millions of travelers choose it every year. Atlanta holds a defining place in American history. It was a central hub of the Civil Rights Movement and is home to the Martin Luther King Jr. National Historical Park, where you can explore the legacy of Dr. King. Beyond history, the city continues to shape music, film, and business, earning a reputation as a creative and cultural capital of the South. Its neighborhoods each bring a different personality, from arts and green space in Midtown to historic streets and food markets along the Atlanta BeltLine.
It is also one of the most accessible cities in the United States. Hartsfield-Jackson Atlanta International Airport is among the busiest airports globally, offering nonstop connections to major domestic and international hubs. Once you arrive, the city’s layout supports efficient transfers between hotel venues, event spaces, meeting spaces, attractions, and entertainment districts without long commute times, making visiting Atlanta seamless. For planners managing conferences and executive meetings, and for travelers seeking convenience and culture, Atlanta delivers on every level.
Now that you know what makes Atlanta such a compelling destination, let us explore the 15 best things to do that truly define your experience in the city.
15 Unmissable Things to Do in Atlanta
1. Visit the Georgia Aquarium
The Georgia Aquarium is one of Atlanta’s most iconic attractions and one of the largest aquariums in the world. Located in downtown Atlanta near Centennial Olympic Park, it houses thousands of marine animals across massive themed galleries. You can walk through a transparent tunnel surrounded by whale sharks, manta rays, and colorful fish. The exhibits are immersive, educational, and designed for all ages. Whether you spend two hours or half a day here, it easily becomes a highlight of your Atlanta trip.
Why it is unmissable
- Home to whale sharks, one of the few places in the world where you can see them
- Massive Ocean Voyager exhibit with a 100-foot underwater tunnel
- Interactive programs and live presentations
- Centrally located near other top Atlanta attractions
Best time to visit
- Weekday mornings for smaller crowds
- Late afternoon on weekdays outside school holidays
- Avoid peak weekend hours if possible
Who it is best for
- Families with kids who enjoy interactive exhibits
- Couples looking for a unique indoor date experience
- Solo travelers interested in marine life and photography
2. Visit the World of Coca-Cola
The World of Coca-Cola celebrates one of the most recognized brands in the world, which was founded in Atlanta in 1886. Located in downtown Atlanta, this interactive museum takes you through the history, marketing, and global impact of Coca-Cola. You can explore vintage advertisements, learn how the secret formula became legendary, and see the bottling process in action. One of the most popular sections is the tasting room, where you can sample beverages from around the world. It is a fun and surprisingly engaging stop that blends business history with pop culture.
Why it is unmissable
- Unique look at a global brand born in Atlanta
- Tasting experience with international Coca-Cola products
- Interactive exhibits that are both fun and educational
- Easy to combine with nearby downtown attractions
Best time to visit
- Weekday mornings for fewer crowds
- Mid-afternoon on non-holiday weekdays
- Avoid peak summer weekends if possible
Who it is best for
- Families with children and teens
- Business and marketing enthusiasts
- First-time visitors exploring downtown Atlanta
3. Explore Centennial Olympic Park
Centennial Olympic Park is a 22-acre green space built for the 1996 Summer Olympics and remains a central gathering place in downtown Atlanta. The park is known for its Fountain of Rings, which features choreographed water shows set to music. It offers open lawns, walking paths, and skyline views that make it perfect for a relaxed break between attractions. Major landmarks like the Georgia Aquarium and World of Coca-Cola are just steps away. It is both a historic site and a vibrant public space used for festivals and events throughout the year.
Why it is unmissable
- Historic legacy from the 1996 Olympic Games
- Free public space in the heart of downtown
- Great photo spots with the Atlanta skyline
- Close to multiple top attractions
Best time to visit
- Late afternoon for cooler weather and better light
- During special events or festivals
- Early evening to see the fountain illuminated
Who it is best for
- Families looking for free outdoor space
- Couples wanting a relaxed city stroll
- Solo travelers exploring downtown on foot
4. Discover the Martin Luther King Jr. National Historical Park
The Martin Luther King Jr. National Historical Park preserves the legacy of Dr. King and the Civil Rights Movement. Located in the Sweet Auburn district, the park includes his childhood home, Ebenezer Baptist Church, and The King Center. Walking through this area offers a powerful and personal look into the life and work of one of America’s most influential leaders. The exhibits provide context about the struggle for civil rights and the ongoing impact of that movement. It is a meaningful and reflective experience that adds depth to any Atlanta visit.
Why it is unmissable
- Birthplace and resting place of Dr. Martin Luther King Jr.
- Deep insight into the Civil Rights Movement
- Educational and historically significant experience
- Free entry to most areas
Best time to visit
- Weekday mornings for a quieter experience
- Cooler months for comfortable walking
- Arrive early if you want a tour of the birth home
Who it is best for
- History enthusiasts
- Students and families seeking educational experiences
- Travelers interested in American civil rights history
5. Stroll Through the Atlanta Botanical Garden
The Atlanta Botanical Garden is a peaceful escape in the heart of Midtown, located right next to Piedmont Park. Spread across beautifully designed themed gardens, it features seasonal flower displays, a tropical conservatory, and a striking canopy walk suspended above the trees. The garden is known for its large-scale plant sculptures and rotating exhibitions that change throughout the year. It feels calm, colorful, and carefully curated in every season. Whether you visit in spring bloom or during a holiday light show, it offers a refreshing contrast to the city skyline.
Why it is unmissable
- Seasonal floral displays and themed exhibitions
- Elevated canopy walk with skyline views
- Ideal mix of nature and art installations
- Central Midtown location
Best time to visit
- Spring for peak blooms
- Fall for cooler weather and fewer crowds
- Evening during special light events
Who it is best for
- Couples seeking a romantic setting
- Families with children who enjoy outdoor spaces
- Solo travelers looking for a relaxing walk
6. Relax at Piedmont Park
Piedmont Park is Atlanta’s most loved green space and a gathering place for locals year-round. Located in Midtown, it offers open lawns, walking trails, sports fields, and skyline views that define the city’s outdoor lifestyle. It hosts major festivals, farmers markets, and community events throughout the year. The park connects directly to the Atlanta BeltLine, making it easy to explore more of the city on foot or by bike. It is simple, spacious, and always active.
Why it is unmissable
- Iconic Atlanta skyline views
- Free and open to the public
- Direct access to the Atlanta BeltLine
- Frequent festivals and local events
Best time to visit
- Early morning for peaceful walks
- Late afternoon for sunset views
- During seasonal festivals for a lively atmosphere
Who it is best for
- Families needing open outdoor space
- Couples wanting a relaxed picnic spot
- Solo travelers exploring Midtown
7. Explore the High Museum of Art
The High Museum of Art is the leading art museum in the Southeast and a centerpiece of Atlanta’s arts district. Its modern white architecture stands out along Peachtree Street and houses an impressive collection of American, European, and contemporary art. The museum regularly hosts major traveling exhibitions alongside its permanent galleries. Inside, the space feels bright, open, and thoughtfully curated. It is both a cultural landmark and a quiet place to slow down and reflect.
Why it is unmissable
- Extensive permanent and rotating collections
- Striking contemporary architecture
- Part of Atlanta’s cultural arts district
- Engaging exhibitions throughout the year
Best time to visit
- Weekday mornings for fewer crowds
- During special exhibitions for exclusive displays
- Rainy days when indoor attractions are ideal
Who it is best for
- Art lovers and culture seekers
- Couples planning a creative date
- Solo travelers who enjoy museums
8. Catch a Show at the Fox Theatre
The Fox Theatre is one of Atlanta’s most iconic entertainment venues, known for its grand architecture and rich history. Built in the 1920s, the theater features ornate details, a star-lit ceiling, and dramatic interior design inspired by Middle Eastern architecture. It hosts Broadway shows, concerts, comedy performances, and special events throughout the year. Even if you are not attending a performance, the building itself is worth seeing. It delivers a classic theater experience with modern productions.
Why it is unmissable
- Historic landmark with stunning architecture
- Wide range of live performances
- Central Midtown location
- Memorable evening experience
Best time to visit
- During Broadway touring seasons
- Evening performances for full atmosphere
- Holiday shows for festive productions
Who it is best for
- Couples planning a night out
- Culture and performance enthusiasts
- Travelers looking for evening entertainment
9. Explore Zoo Atlanta
Zoo Atlanta is one of the city’s most family-friendly attractions, located in Grant Park just minutes from downtown. The zoo is home to more than 1,000 animals, including one of the largest populations of gorillas in North America and giant pandas. Its habitats are thoughtfully designed, giving visitors close views while supporting conservation efforts. Educational programs and interactive exhibits make the experience engaging for all ages. It is easy to spend half a day here without feeling rushed.
Why it is unmissable
- Rare opportunity to see giant pandas
- Strong focus on wildlife conservation
- Well-designed habitats for close viewing
- Located in historic Grant Park
Best time to visit
- Weekday mornings for lighter crowds
- Spring and fall for comfortable weather
- Early hours when animals are most active
Who it is best for
- Families with children
- Animal lovers and photographers
- Visitors exploring Grant Park area
10. Walk or Bike the Atlanta BeltLine
The Atlanta BeltLine is a multi-use trail that has transformed old railway corridors into one of the city’s most vibrant spaces. Stretching through several neighborhoods, it connects parks, public art installations, restaurants, and local markets. You can walk, jog, or rent a bike to explore different sections at your own pace. The Eastside Trail is especially popular for its energy and dining options. It offers a local perspective of Atlanta beyond traditional tourist spots.
Why it is unmissable
- Connects multiple neighborhoods and attractions
- Features public art and murals
- Access to restaurants, breweries, and markets
- Free and open year-round
Best time to visit
- Late afternoon or early evening
- Weekends for lively atmosphere
- Spring and fall for ideal weather
Who it is best for
- Solo travelers exploring like a local
- Couples on a casual outdoor date
- Active travelers who enjoy walking or biking
11. Ride SkyView Atlanta
SkyView Atlanta is a giant Ferris wheel located in downtown Atlanta, offering panoramic views of the city skyline. Each climate-controlled gondola provides a smooth and comfortable ride high above Centennial Olympic Park. From the top, you can see major landmarks and get a full perspective of the city’s layout. The ride lasts about 15 minutes and is especially memorable at night when the skyline lights up. It is a simple but striking way to see Atlanta from above.
Why it is unmissable
- 360-degree views of downtown Atlanta
- Great photo opportunities
- Climate-controlled gondolas for comfort
- Central location near major attractions
Best time to visit
- Sunset for golden light
- Evening for illuminated skyline views
- Weekday afternoons for shorter lines
Who it is best for
- Couples looking for a romantic moment
- Families with older children
- First-time visitors wanting skyline views
12. Experience a Game or Concert at State Farm Arena
State Farm Arena is one of Atlanta’s premier entertainment venues and home to the city’s professional basketball team. Located in downtown, the arena hosts major sporting events, concerts, and live performances throughout the year. Its modern design and upgraded facilities make it a comfortable and high-energy place to spend an evening. Even if there is no game during your visit, the event calendar often features top touring artists. It is a central part of Atlanta’s sports and entertainment scene.
Why it is unmissable
- Home to major league basketball
- Hosts top concerts and touring events
- Central downtown location
- High-energy live atmosphere
Best time to visit
- During basketball season for games
- Evenings when major concerts are scheduled
- Weeknights for potentially easier access
Who it is best for
- Sports fans
- Music and live event enthusiasts
- Travelers looking for nightlife entertainment
13. Catch a Game at Truist Park
Truist Park is the home of Atlanta’s Major League Baseball team and a centerpiece of the city’s sports culture. Located in the Cumberland area, the stadium offers modern amenities, great sightlines, and a lively game-day atmosphere. Even if you are not a dedicated baseball fan, the energy inside the park makes it an exciting experience. The surrounding entertainment district, The Battery Atlanta, features restaurants, bars, and live music. It is more than a stadium visit. It is a full evening out.
Why it is unmissable
- Home to professional Major League Baseball
- Modern stadium with excellent views
- Lively atmosphere on game days
- Dining and entertainment options nearby
Best time to visit
- During baseball season from spring through early fall
- Evening games for cooler weather
- Weekend matchups for high energy
Who it is best for
- Sports fans
- Families looking for a fun group outing
- Visitors wanting a classic American ballpark experience
14. Taste Your Way Through Krog Street Market
Krog Street Market is one of Atlanta’s most popular food halls, located along the Atlanta BeltLine. Set inside a renovated warehouse, it brings together local chefs, specialty vendors, and creative food concepts under one roof. From Southern comfort dishes to international flavors, there is something for every taste. The atmosphere is casual and energetic, making it an easy stop during a day of exploring. It reflects Atlanta’s growing reputation as a food-forward city.
Why it is unmissable
- Wide variety of local and international cuisine
- Located directly on the Atlanta BeltLine
- Casual setting with strong local vibe
- Great spot to try multiple dishes in one visit
Best time to visit
- Late afternoon to avoid peak meal crowds
- Weekend evenings for lively energy
- Midweek lunch for a relaxed experience
Who it is best for
- Food lovers
- Couples on a casual date
- Solo travelers exploring neighborhood culture
15. Discover Dinosaurs at the Fernbank Museum of Natural History
The Fernbank Museum of Natural History offers an engaging look at science, nature, and prehistoric life. Located in the Druid Hills area, the museum is best known for its towering dinosaur skeletons displayed in the Great Hall. Interactive exhibits, immersive films in the giant screen theater, and rotating science displays make it both educational and entertaining. Outside, the museum features nature trails that extend the experience beyond the building. It is a thoughtful blend of learning and exploration.
Why it is unmissable
- Impressive dinosaur exhibits
- Interactive science displays for all ages
- Large-format theater experiences
- Nature trails connected to the museum
Best time to visit
- Weekday mornings for fewer crowds
- Rainy days when indoor activities are ideal
- School holiday periods for special programs
Who it is best for
- Families with children
- Science and history enthusiasts
- Solo travelers interested in educational attractions
Things to Do in Atlanta by Interest
Georgia Aquarium
One of the largest aquariums in the world, it houses more than 11 million gallons of water and thousands of marine animals. Families typically spend 2 to 3 hours exploring its major galleries. General admission tickets usually start around 40 USD per adult, with discounts for children. Arrive before 10:00 AM for shorter lines, especially during school holidays.
Zoo Atlanta
Home to more than 1,000 animals, including giant pandas and one of North America’s largest gorilla populations. Plan at least 2 hours for a comfortable visit. Tickets generally start around 30 USD for adults and less for children. Morning hours between 9:00 AM and 11:00 AM are best when animals are most active.
Fernbank Museum of Natural History
Known for its 123-foot-long Argentinosaurus skeleton replica and interactive science exhibits. Most visitors spend 2 to 3 hours here, including a giant screen film. Admission typically starts near 25 USD for adults. It is a strong rainy-day option and less crowded on weekday afternoons after 2:00 PM.
Free Things to Do in Atlanta
Centennial Olympic Park
A 22-acre park built for the 1996 Summer Olympics, open daily with no entry fee. The Fountain of Rings operates several times per day, typically every few hours between 12:00 PM and 9:00 PM in warmer months. You can explore the park in about 45 to 60 minutes or longer if relaxing on the lawn.
Piedmont Park
Spanning more than 200 acres, this Midtown park is open daily from 6:00 AM to 11:00 PM with free entry. Walking the main loop takes about 1 hour at a relaxed pace. It also hosts major festivals throughout the year, often attracting thousands of visitors over a weekend.
Atlanta BeltLine
A growing multi-use trail network planned to span 22 miles when complete. The popular Eastside Trail section stretches roughly 3 miles and can be walked in about 1 to 1.5 hours. Access is free year-round, and bike rentals nearby typically start around 20 USD per hour.
Things to Do in Atlanta at Night
Fox Theatre
This historic 1929 theater seats about 4,600 guests and hosts Broadway shows, concerts, and comedy acts. Evening performances usually begin around 7:30 PM or 8:00 PM. Ticket prices vary widely but often start around 40 USD depending on the event.
State Farm Arena
With seating for roughly 16,000 to 21,000 guests depending on the event, this arena hosts NBA games and major concerts. Most games and shows start between 7:00 PM and 8:30 PM. Ticket prices can range from 30 USD for upper levels to over 150 USD for premium seats.
Rooftop bars
Many rooftop outdoor venues in Midtown and Downtown operate from around 5:00 PM until midnight or later on weekends. Expect cocktails to range from 12 to 18 USD each. Sunset between 6:00 PM and 8:00 PM, depending on the season, offers the best skyline views for photos.
Best Time to Visit Atlanta
The best time to visit Atlanta is spring (March to May) and fall (September to November) when temperatures are mild, outdoor attractions are comfortable to explore, and major festivals bring extra energy to the city.
Weather Overview
Atlanta has a humid subtropical climate with four distinct seasons.
- Spring (March to May): Temperatures range from 60°F to 80°F (15°C to 27°C). Flowers bloom across the city, especially at the Atlanta Botanical Garden, and outdoor walking areas like the Atlanta BeltLine are at their best.
- Summer (June to August): Temperatures often rise above 85°F (29°C), with high humidity and occasional afternoon thunderstorms. This is a good time for indoor attractions like the Georgia Aquarium or museums.
- Fall (September to November): Comfortable temperatures between 65°F and 80°F (18°C to 27°C), lower humidity, and colorful foliage make this another ideal season.
- Winter (December to February): Mild compared to northern cities, with average temperatures between 40°F and 55°F (4°C to 13°C). Snow is rare, and crowds are generally smaller outside the holiday period.
Peak vs Off-Peak Travel
- Peak Season: Spring and fall, especially during major festivals and college football weekends. Hotel rates can increase by 15 to 30 percent during high-demand dates. Book at least 4 to 6 weeks in advance for better pricing.
- Shoulder Season: Late winter and early summer offer moderate pricing and fewer crowds.
- Off-Peak: January and early February, excluding holiday weekends. This is often when you find lower hotel rates and shorter wait times at attractions.
If your goal is to explore multiple outdoor attractions in one trip, spring and fall provide the best balance of weather and crowd levels.
Events and Festivals
Atlanta hosts major events throughout the year that can influence travel timing.
- Atlanta Dogwood Festival (April): Held in Piedmont Park, attracting tens of thousands of visitors over a three-day weekend.
- Music Midtown (typically September): A large-scale music festival drawing national artists and large crowds.
- Atlanta Film Festival (spring): Showcases independent and international films across multiple venues.
- College Football Season (September to November): Game weekends significantly increase downtown activity and hotel demand.
Final Thoughts
This travel guide highlights why Atlanta is a city that moves with purpose while maintaining its distinct character. It blends significant civil rights history with modern business growth, expansive green spaces with skyline views, and Southern hospitality with global reach. Whether you are attending a conference, hosting an executive meeting, exploring museums, enjoying live sports, or discovering new restaurants, the city offers depth without feeling overwhelming.
With more than 35 million visitors each year and billions generated in tourism impact, Atlanta continues to prove it is far more than a transit hub. It is a strategic destination for corporate events and a rewarding choice for leisure travel. Plan your itinerary early, secure key event venues or attractions in advance, and align your visit with seasonal advantages or major events. Atlanta rewards thoughtful planning and delivers a well-rounded experience that extends beyond the agenda.
