March 21, 2024
By John Hunter

Gartner published their first-ever Magic QuadrantTM for Event Technology Platforms in March 2024 and Cvent was named a Leader.

Gartner Magic Quadrant

Vendors were evaluated based on their ability to support In-Person User Conferences/Trade Shows, Virtual User Conferences/Trade Shows, and In-Person Roundtables/Field Marketing Events. Supporting all of that in one platform is no easy task, but that’s what success in today’s event programs demands. Most organizations have a mix of in-person, virtual and hybrid events, large conferences complemented by multiple field events. They need technology to help them execute all these events efficiently while also being a single source of truth for event data. We built Cvent from the ground up for that very reason, so it was especially gratifying that Cvent scored in the top quartile in all three of these use cases.

Connecting Event Investment to Business Results 

Events have resumed their place as a critical channel to meet new prospects, connect with customers, and drive revenue. But as budgets remain tight, event technology is helping organizations tie event investment to business results with clarity and confidence. In addition to helping teams meet growing event demand more efficiently, event technology powers data collection and analysis processes. It allows marketers and event professionals to capture and measure engagement at – and across – events and ultimately attribute their events’ impact to revenue.  

Why Cvent is the Clear Choice 

End-to-End Lifecycle Management:

With Cvent, everything you need for a successful event is consolidated in one platform.  Say goodbye to the hassle of navigating multiple systems. Cvent offers a seamless end-to-end solution for planning, promoting, executing, and analyzing your events. From venue sourcing to registration and attendee management to onsite check-in and post-event surveys, Cvent automates and simplifies every aspect of the event lifecycle.

Support for Any Event and Every Event:

Whether you're hosting a small roundtable discussion or a large-scale conference, Cvent has you covered. We designed the platform with the power and agility to support events of all sizes and formats, including in-person, virtual, and hybrid gatherings. Cvent even helps you get more value from the events you attend with trade show solutions that maximize appointments and lead capture. 

Best-in-Class Support:

Great technology is only part of the story. We provide the support and expertise you need to ensure your event program's success. Our 1,500-strong support team has seen it all, and they are dedicated to helping you solve problems and bring your event vision to life every step of the way.  From implementation and training to ongoing support and troubleshooting, we're here to help make you and your event look great.

The Size & Scale to Drive Innovation:

Our 1,300+ engineers work tirelessly to deliver the innovative solutions our customers need to deliver bigger and better experiences. They have the experience and resources needed to continuously expand and enhance our Cvent platform, accelerate our customers' success and power the entire meetings & events ecosystem.

A Trusted Partner for Over 25 Years:

With a legacy spanning over two decades, Cvent has been at the forefront of the event technology industry. We've powered over 6 million events worldwide, earning the trust and confidence of organizations of all sizes and industries. Our clear vision for the future of events, coupled with the financial and human resources to make it a reality, makes Cvent the clear choice for your event technology needs. 

Get your copy of the entire report here

Gartner, Magic Quadrant for Event Technology Platforms, By Christy Ferguson | Amy Jenkins | Precious Ozokpo | Jenifer Silverstein

GARTNER is a registered trademark and service mark of Gartner, Inc. and/or its affiliates in the U.S. and internationally, Magic Quadrant is a registered trademarks of Gartner, Inc. and/or its affiliates and are used herein with permission. All rights reserved.

Gartner does not endorse any vendor, product or service depicted in its research publications and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s Research & Advisory organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

Gartner, Inc. published this graphic as part of a larger research document and should be evaluated in the context of the entire document. The Gartner document is available upon request from Cvent.



John Hunter

John Hunter

John is the Senior Manager of Event Cloud Content Marketing at Cvent. He has 11 years of experience writing about the meetings and events industry. John also has extensive copywriting experience across diverse industries, including broadcast television, retail advertising, associations, higher education, and corporate PR.

March 2024 Magic Quadrant™ for Event Technology Platforms
March 2024 Magic Quadrant™ for Event Technology Platforms
Cvent recognized as a Leader
Cvent named a Leader in the Magic Quadrant™ for Event Technology Platforms

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