It's a marketer's business to know just about everything their prospects and customers are doing on their website and other digital channels. And while live events provide some of the most valuable prospect and customer insights you can get, many marketers aren't taking advantage of all the great intel gathered during their organization's conferences, meetings, and trade shows. The truth is, with the right technology, it's really easy to do.
If you think your events are "offline," think again. Event management software was built with marketers in mind, giving you a single platform to capture event and attendee data so you can measure and optimize your live events.
Here's how you can get started.