August 20, 2019
By Hannah Prince
The digital transformation has taken over nearly every industry, including meetings and events. But how are hoteliers using it to market their properties, optimize the group sales and sourcing experience, and build more personal relationships with planners? Cvent decided to find out. In our mission to help hotels grow and own their group business, we partnered with industry leader Skift to explore the latest trends. The resulting report, “How Technology Is Disrupting the Multibillion Dollar Meetings Industry,” uncovers some very interesting insights for hotels.

Highlights From the Report

  • How Technology Is Disrupting the Multibillion Dollar Meetings Industry,”Costs are rising across the entire event life cycle because of factors such as increasing third-party intermediation, more expensive technology systems, rising labor and real estate costs, and a heightened attention to security. But group planners aren’t seeing their budgets rise accordingly.
  • Cloud-based technology and marketing solutions are helping hoteliers combat those rising costs. Consolidating tools and finding platforms that can integrate with one another are key to efficiency.
  • It’s becoming increasingly important for hotels to own the customer relationship and participate in more parts of the client journey. Online sourcing tools allow them to do that by helping them get to know who their customers are as much as possible.
  • As technology evolves with corporate processes, it is no longer necessary to have different departments handle business travel arrangements and small meetings. Consolidating these booking processes helps travel managers better track expenses and ROI.

Want to Learn More?

Download the full report: Read all about how technology is revolutionizing the meetings industry and what that means for hoteliers and group business. Register for the Oct. 10 webinar: SkiftX will lead a lively conversation on “How Technology Is Disrupting the $565 Billion Meetings & Events Industry.” Telesa Via, vice president of sales for Kimpton Hotels, and Jim Abramson, vice president of product management for Cvent’s Hospitality Cloud, will expand on the report and showcase how hotels can use technology strategically and effectively. See it live at the Skift Global Forum: If you’re lucky enough to be attending this week’s Skift Global Forum in New York, make sure you don’t miss Cvent’s own Bharet Malhotra, senior vice president of Hospitality Cloud sales. He’ll be interviewed by Skift CEO and founder Rafat Ali at 10 a.m. Friday, Sept. 28.
Hannah Prince

Hannah Prince

Hannah joined Cvent as the Senior Editor for Hospitality Cloud content after more than a decade in the journalism world. As a passionate editor, she's always willing to discuss the merits of the Oxford comma, the use of who vs. whom, or the definition of a dangling modifier.

In her free time, she enjoys traveling, taking her dog to happy hour, and buying even more shoes.

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