August 20, 2019
By John Hunter

Cvent's technology leadership team debuted the Event Cloud product roadmap at Cvent CONNECT today at The Venetian | The Palazzo Las Vegas. As the meetings and events industry continues to transform, the role of the meetings and events planner's role continues to become more complex, for several reasons:

  • Role expansion.
  • Ever-increasing attendee expectations for relevance/value.
  • Stakeholder requirement for "proof of impact" (Executives, Marketing teams, Clients)
  • Emerging & shifting regulations (GDPR, Privacy concerns)

As Reggie Aggarwal, Founder & CEO of Cvent detailed in his keynote address, the company's focus is on innovation and customer success. That's why Cvent strives to offer and continue to expand upon a complete, coherent event technology platform for your future. Tools that scale to support your total event program. From user conferences to roadshows, from events you host to events you attend, we’ve brought the pieces together in one system so you can:

  • Execute more easily.
  • Engage attendees more meaningfully.
  • Prove impact more confidently.

Cvent is your partner on this journey. We will focus and accelerate investments on:

Solutions that Simplify

Solutions that Scale

Solutions that create & prove Value

A key component in this commitment is "Project Flex." David Quattrone, Co-Founder, and CTO at Cvent explained the scope of this next generation user experience for websites and online registration. “For years, building event websites has been a major pain point in the industry. Design tools on the market were cumbersome, the custom capabilities were minimal, and the result was often a boring, cookie-cutter design that didn’t properly showcase the event that it was supposed to be promoting."

"This groundbreaking effort," Quattrone continued,  "which we refer to as Project Flex, completely revolutionizes the way event professionals and marketers design their websites and hands nearly all of the controls back to them so they can create a website that reflects the originality and excitement of their unique events. As one of the first touch-points event professionals have with their attendees, the registration website needs to deliver an engaging experience that makes a lasting impression, and our new user experience makes that a reality – without the added complications that are typically inherent with web design. We are thrilled to bring this tool to our tens of thousands of customers worldwide.”

Project Flex simplifies the website creation experience in the following areas:

Build: The widget-based, drag and drop interface makes it easy to generate and place content, with all the necessary tools in one place. Live preview functionality eliminates the guesswork and provides constant visual feedback as the planner builds the website.

Design: Planners now have more freedom to create event sites that match their brand and image. The site designer lets planners easily change any styling element, including typography, borders, backgrounds, and more.

Registration Management: With full control over the registration process, planners can customize the registration path based on their business or industry needs. Registration can be as simple as a one-page form, or it can be built to accommodate multiple attendee types and profiles.

Experience: Project Flex builds on extensive user research to provide both the planner and the event attendee with an enjoyable experience, whether creating the site on the back-end or navigating the attendee-facing event site.

Read more about Cvent CONNECT 2018 here. 


John Hunter

John is the Manager of Event Cloud Content Marketing at Cvent. He has extensive copywriting experience across a diverse set of industries, including broadcast television, retail advertising, associations, higher education, and corporate PR.

More Reading


Are You an Early Bird Planner?

By Cvent Guest

Be a Part of the #CventCONNECT Story

By Emily Vera

Part 1: Understanding Planners’ Needs

By Hannah Burks

Subscribe to our newsletter