Cvent Marketo Integration Features
Use any of these trigger points to automatically update lead or custom object records, associate campaigns, and add-to or remove-from lists in Marketo.
- Build robust customer profiles.
- Create campaigns that accelerate the sales cycle, increase conversions and enhance existing customer relationships.
- Enable Cvent to fetch contact data instantly from Marketo for dynamic registration path processing and form prepopulating.
- Set up multiple configuration options within a single Cvent account or integrate with multiple Marketo accounts.
- Import/export contact records in bulk between Cvent and Marketo
- Integration points:
- Contact Updates – changes, updates, and deletions
- Email Statuses – sends, opens, bounces, unsubscribes, and opt-outs
- Event and session activity – website visits, registrations, participation, cancellations, no-shows, and regrets