Cvent Marketo Integration Features

Use any of these trigger points to automatically update lead or custom object records, associate campaigns, and add-to or remove-from lists in Marketo.  

  • Build robust customer profiles.
  • Create campaigns that accelerate the sales cycle, increase conversions and enhance existing customer relationships.
  • Enable Cvent to fetch contact data instantly from Marketo for dynamic registration path processing and form prepopulating.
  • Set up multiple configuration options within a single Cvent account or integrate with multiple Marketo accounts.
  • Import/export contact records in bulk between Cvent and Marketo
  • Integration points:
    • Contact Updates – changes, updates, and deletions
    • Email Statuses – sends, opens, bounces, unsubscribes, and opt-outs
    • Event and session activity – website visits, registrations, participation, cancellations, no-shows, and regrets

Membership Management

This feature helps member-based organizations, such as associations and nonprofits, seamlessly manage all member and donor activities.

Housing & Travel Management

Cvent's Housing and Travel solution offers the ability to collect and share important housing, air, and car request information from registrants.

508 Compliance

Cvent is compliant with Section 508 of the Federal Electronic and Information Technology Accessibility and Compliance Act.