Cvent's integration with Salesforce, the leading CRM solution, is the easiest way to exchange data between your event management and sales and marketing system. Event invitee and registrant data can be set up to seamlessly transfer between Cvent and Salesforce. And customization options allow you to align the integration to your business processes.

  • Easily set the integration options using a simple configuration interface
  • Transfer data seamlessly, without the need to export or import files
  • Map data fields between Cvent and Salesforce to match information between applications
  • Define which fields uniquely identify contacts, leads, and accounts
  • Activate, deactivate, or modify integration settings for each unique event

Cvent to Salesforce

  • Transfer leads and contacts from Cvent into Salesforce
  • Prevent duplicates by syncing Cvent contacts with existing Salesforce leads and contacts
  • Automatically create tasks based on "integration points," such as when a person receives an invitation or registers to attend an event
  • Tasks can be set as opened or closed, and can be assigned based on lead assignment rules
  • Automatically add or update Cvent invitees as Salesforce campaign members. Member status is driven by invitee actions taken in Cvent

Integration Points and Triggers

  • Invitation is sent
  • Invitation is opened
  • Invitation email bounces
  • Invitee registers
  • Invitee declines
  • Invitee attends the event

Salesforce to Cvent

  • Retrieve current Salesforce lead or contact data to pre-populate Cvent survey forms
  • From Cvent, do an advanced search into Salesforce (contacts, leads, or campaigns) and seamlessly pull results into a Cvent contact group
  • Choose to append or replace existing Cvent contact groups when updating from Salesforce

Additional Advanced Event Features

Housing and Travel Management

Communicate seamlessly with venues, travel agents and event attendees to easily manage room blocks and travel bookings

Membership Management Software

Integrates seamlessly with our current event registration, web surveys, and email marketing tools. Synchronize data in one place

Event Workflow Management

Manage the entire event planning process from start to finish. Stay organized with task lists and ensure policy compliance by managing access and approval rights for each user.

Guest Side Accessibility Standards

Cvent adheres to Section 508 standards of the Federal Electronic and Information Technology Accessibility and Compliance Act

Event Management Integrations

Create a seamless flow of data between your SaaS Solutions and Event Management Software. We offer you a unified, holistic data exchange across your tech stack.

See All Event Planning Software Features

Our online event planning software gives users the ability to manage events quickly and affordably. The interface is streamlined to make building an event with speed and precision easy.