The Cvent advantage
Cvent’s industry-leading data capture tracks every attendee interaction, feeding a powerful AI engine that turns raw information into actionable insights. By combining predictive analytics with an unmatched feature set, we empower you to personalize engagement, prove ROI, and maximize the impact of every event you host.
Step in the new age of AI-powered attendee experiences
Hear what our customers have to say
InExpress
InXpress used Cvent’s integrated solutions to host a safe hybrid event, generating over 150 mobile app downloads, 1.5K check-ins, and dozens of 1:1 appointments.
- 1,500 check-ins virtually and onsite
- 165+ app downloads
- $45K in sponsorship revenue
GBA
With the help of Cvent technology, GBA was able to automate labor-intensive tasks and create a more consistent member experience across the attendee journey.
- 50% app adoption rate
- 81 sessions managed
- 800+ registrants
YPO
YPO used Cvent's mobile event app to meet the immediate networking needs of its members and create a sense of connectivity and community.
- 300K global registrations
- 6,000+ annual events
- 5,000+ virtual attendees
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Common questions
Mobile event apps are applications designed to be installed on modern smartphones. They help attendees navigate an event by providing important information such as agendas, maps, session information, attendee profiles, and more. They also provide features that encourage attendees to participate in sessions, increase their overall engagement and enjoy the event more.
While this depends largely on the event type, as various features support certain aspects of each event. Typically, most event apps have the following requirements:
- Content discovery: event info, agendas, exhibitors
- Engagement features: gamification, polling, Q&A, surveys
- Monetization: lead generation and brand awareness
- Reporting
An event app can have several positive effects on an event. Most frequently the main benefits of having an app include the following:
- Cost savings: reduction in printing needs such as schedules and signage. Additionally, event apps can alleviate staffing for ushers, info desk personnel, mic runners, etc
- Changes and updates: Events are fluid, and things happen. Room changes, speaker cancellations, and last-minute changes can be immediately communicated to attendees no matter where they are
- Modern feel to the event: Let’s face it, no one wants to lug around an event guide anymore. Going digital is convenient, sustainable, and accessible for your attendees. Plus, they look great and adhere to your desired brand experience
- Creating a digital footprint that can be monitored and managed. Lead generation, attendee satisfaction, and attendee behaviors can be collected, tracked, and managed via an event app
Event apps are created to ensure that attendees have a positive event experience. By taking advantage of the devices already in their pockets, event apps ensure attendees have not only the information they need about the event but a way to engage directly with it.
Event apps are the “engagement” part of the event experience, usually leveraged during the event. Event management changes radically before, during, and after the event. Event apps can positively affect the attendee experience when the event is going on. An event management platform allows attendees to make choices about the event experience, drive attendee behaviors during the event, and collect feedback after the event. Event apps are the key solution for the operational side of events.
Why Cvent
