Hotel Business Intelligence Overview

Cvent’s Group and Transient sourcing platforms provide a powerful view of industry activity representing tens of billion dollars of RFP value every year. In 2017, Cvent’s group sourcing platforms alone accounted for over $13B worth of opportunities. That data allows us to provide hoteliers and destinations transformative business insights needed to evaluate performance, benchmark against competition, and ultimately win more group and transient business in a competitive hospitality landscape.

Group Competitive Set Dashboards

Benchmark Performance Against Competitors

Gaining an edge over your competitors is key to a hotel’s success, so we built Cvent Hospitality Cloud’s Group Competitive Set Dashboards to help hotels understand how their group demand, response patterns, and awards compare in real-time against up to 10 competitors.

This powerful dashboard transforms group business data into real-world insights that enable confident, data-driven decisions.


Group Enterprise Dashboards

Insights on Portfolio Performance

For enterprise-level and above-property users spanning chains, management companies, and even destinations, relevant and timely business intelligence on all properties within your group portfolio can make or break your success.

That’s why Cvent Hospitality Cloud developed Enterprise Dashboards. Enterprise-level hospitality executives get a complete bird’s eye view of their properties’ relative performance so they know where to focus their efforts.

Discover Industry Trends and Insights

With over $50B in cumulative group business value over the last 5 years, Cvent’s data can be viewed as an indicator of the health and direction of the group business industry. Group Trends lets you explore this data to discover new trends and develop your future strategy. And the best part: it’s free.

Group Analytics Consulting

Best Practices for Group Sales and Marketing

Even the most sophisticated hotel teams struggle to convert data into actionable insights, so we offer custom Group Analytics Consulting to improve your RFP success rates and increase conversion.

Our team of seasoned hospitality experts can sit with your team to understand the health of your group business, find areas of improvement, and share best practices seen from hotels in your comp set.

Free Reporting Tools

Reports on Proposal Statuses, Rates, and More

Cvent Hospitality Cloud marketing packages come with a host of free reporting tools to help you make the most of your exposure on Cvent’s sourcing networks. Whether you need to check the status of your proposals, audit rate history, or perform many other basic reporting functions, the Cvent Hospitality Cloud can get you started right.

Passkey Intelligence

Insights on Room Block Pick-up and Upsell Marketing

While Passkey offers industry-leading solutions for managing and upselling existing group demand, it also gives you and your customers the intelligence to better manage group bookings. Online event dashboards give both planners and hotel staff real-time information on block pick-up, pace, room lists, and other critical event information.

Transient Intelligence

Corporate Travel Business Analytics

Corporate transient travel is an aggressive market that requires you stay competitively positioned. The Business Intelligence module in Cvent Business Transient (formerly Lanyon) helps you understand how your rates and amenities compare to the competition, giving you every opportunity to grow your transient business.

Learn more about Cvent, our planners, and our industry.

Content Library

Looking to discover, learn, and implement new ideas in your business? Check out the collection of assets in our Resource Center to access the latest thought leadership, reports, and other tools.

Upcoming Events

Cvent Hospitality Cloud hosts a variety of events to help hotels and destinations gain market insights, learn about Cvent products, connect with planners, and network with other industry professionals.

Blog, Community, and Help Center

Read the latest industry content on our blog, connect with members of the Cvent community, or get training or support.