Hotel Business Intelligence Overview
Cvent’s Group and Transient sourcing platforms provide a powerful view of industry activity representing tens of billion dollars of RFP value every year. In 2017, Cvent’s group sourcing platforms alone accounted for over $13B worth of opportunities. That data allows us to provide hoteliers and destinations transformative business insights needed to evaluate performance, benchmark against competition, and ultimately win more group and transient business in a competitive hospitality landscape.
Group Competitive Set Dashboards
Benchmark Performance Against Competitors
Gaining an edge over your competitors is key to a hotel’s success, so we built Cvent Hospitality Cloud’s Group Competitive Set Dashboards to help hotels understand how their group demand, response patterns, and awards compare in real-time against up to 10 competitors.
This powerful dashboard transforms group business data into real-world insights that enable confident, data-driven decisions.
Group Enterprise Dashboards
Insights on Portfolio Performance
For enterprise-level and above-property users spanning chains, management companies, and even destinations, relevant and timely business intelligence on all properties within your group portfolio can make or break your success.
That’s why Cvent Hospitality Cloud developed Enterprise Dashboards. Enterprise-level hospitality executives get a complete bird’s eye view of their properties’ relative performance so they know where to focus their efforts.
Group Business Trends
Discover Industry Trends and Insights
With over $50B in cumulative group business value over the last 5 years, Cvent’s data can be viewed as an indicator of the health and direction of the group business industry. Group Trends lets you explore this data to discover new trends and develop your future strategy. And the best part: it’s free.
Group Analytics Consulting
Best Practices for Group Sales and Marketing
Even the most sophisticated hotel teams struggle to convert data into actionable insights, so we offer custom Group Analytics Consulting to improve your RFP success rates and increase conversion.
Our team of seasoned hospitality experts can sit with your team to understand the health of your group business, find areas of improvement, and share best practices seen from hotels in your comp set.
Free Reporting Tools
Reports on Proposal Statuses, Rates, and More
Cvent Hospitality Cloud marketing packages come with a host of free reporting tools to help you make the most of your exposure on Cvent’s sourcing networks. Whether you need to check the status of your proposals, audit rate history, or perform many other basic reporting functions, the Cvent Hospitality Cloud can get you started right.
Insights on Room Block Pick-up and Upsell Marketing
While Passkey offers industry-leading solutions for managing and upselling existing group demand, it also gives you and your customers the intelligence to better manage group bookings. Online event dashboards give both planners and hotel staff real-time information on block pick-up, pace, room lists, and other critical event information.
Corporate Travel Business Analytics
Corporate transient travel is an aggressive market that requires you stay competitively positioned. The Business Intelligence module in Cvent Business Transient (formerly Lanyon) helps you understand how your rates and amenities compare to the competition, giving you every opportunity to grow your transient business.