An event marketing platform built for results
Events that drive pipeline, not just attendance
- In-person, hybrid, virtual, and on-demand events help fuel your funnel
- Instantly sync attendee data to Salesforce, Marketo, HubSpot, and more
- Be first to follow up with sales-ready leads, every time
Your brand, everywhere it needs to be
- From registration to badges, every attendee touchpoint stays on brand
- Use templates and drag-and-drop tools to scale brand consistency
- Protect your brand with centralized controls across regions and teams
Engagement you can measure — and act on
- Make every interaction personal, from the invite to final follow-up
- Engage audiences with Q&A, instant polls, and networking tools
- Track very click, chat, and question for smarter, faster follow-up
Data that proves revenue impact
- Connect Cvent with your CRM to see exactly how events drive revenue
- Share real-time event performance with simple, automated dashboards
- No more scrambling — prove value with clean, connected insights
Meet the Cvent marketer suite
All your event marketing power, packed into one platform.
Find your fit
Every marketer has a different mission. Cvent meets you where you are.
Demand generation
Fill the funnel faster.
- Drive qualified leads from webinars, trade shows, and field events
- Track conversion to prove which programs generate pipeline
- Follow up with leads faster with instant CRM sync
Marketing managers
Run campaigns that stand out.
- Launch events that showcase your brand across every touchpoint
- Keep invites, landing pages, and follow-ups on-brand and measurable
- Showcase results that elevate marketing’s role inside the business
Marketing operations
Make your tech stack work harder.
- Integrate Cvent across CRM, MAP, and analytics platforms
- Automate manual work and scale event operations
- Deliver clean, trustworthy reporting that leadership relies on
Out-of-the-box integrations for effortless marketing impact
Built for every type of marketing event
From local meetups to global conferences, Cvent powers the events that move your business forward.
Flagship conferences
Make your brand the main event.
- Run multi-day, multi-track experiences with ease
- Personalize agendas and keep every touchpoint on brand
- Prove ROI with real-time reporting
Field marketing & roadshows
Bring your message straight to prospects.
- Launch local events fast with branded templates
- Capture leads onsite and sync instantly to your CRM
- Connect every handshake to pipeline impact
Trade shows & exhibits
Stand out on the show floor.
- Capture every lead instantly with badge scanning
- Book and manage meetings to maximize ROI
- Eliminate manual entry and follow up faster
Webinars & virtual events
Go beyond the screen.
- Host live, simulive, or on-demand sessions
- Engage audiences with Q&A, polls, and chat
- Convert clicks into qualified leads
Customer & partner events
Build loyalty and advocacy.
- Host exclusive roundtables, trainings, or appreciation events
- Personalize invitations and content
- Track engagement to strengthen relationships
Hear what our customers have to say
Cognizant
70% less manual work. 90% more event data.
Elastic
350+ meetings. 670 participants. Zero chaos.
Capital Group
3x more events. 30x more engagement. 66% less cost.
Frequently asked questions
Cvent integrates out-of-the-box with Salesforce, HubSpot, Marketo, Eloqua, and more. Event data flows automatically for cleaner reporting, smarter segmentation, and faster follow-up.
Real-time dashboards show registrations, engagement, and pipeline impact. Automated reports make it easy to share results with executives and prove how events drive measurable growth.
Leads from registrations, webinars, and badge scans flow directly into your CRM and MAP. Sales gets sales-ready leads instantly, while marketing tracks conversion from first touch to closed deal.
Yes. From local roadshows to flagship conferences, from webinars to customer meetups — Cvent centralizes every format so you can scale programs and measure them in one place.
Absolutely. Cvent supports hundreds of events, multiple business units, and global teams — all with centralized oversight and consistent branding.
Cvent is built to meet strict standards, including GDPR and CCPA. Centralized controls and permissions keep data secure while giving marketers the flexibility to move fast.
CventIQ™ powers features like AI content generation, attendee recommendations, and predictive reporting. Unlike generic AI tools, CventIQ combines 25+ years of event expertise with advanced AI to deliver trustworthy, marketer-ready insights.
Why Cvent
