Cvent Enhances Web Survey Solution with Major New Features and Upgrades
Company Recognized as a Pioneer in Cloud Computing
NEW YORK and MCLEAN, VA – Cvent, the world's largest provider of web survey, online event management, and meeting site selection solutions, today launched the most significant enhancement to date of its web survey solution, featuring upgrades that make enterprise feedback management (EFM) easier, more effective and more customizable than ever. Based largely on input and requests from Cvent's clients, the system empowers users with exciting new question and answer formats, unparalleled creative control over presentation and report design, an easier-to-use interface and advanced functionality.
"Our enhanced system is incredibly intuitive, and offers users all the tools they need to collect and share feedback metrics that influence business decisions and inspire enterprise-wide support for their programs," said Chuck Ghoorah, Cvent's Co-Founder and Executive Vice President of Sales and Marketing. "With Cvent's software, even the least survey-savvy customers can easily collect and analyze feedback, and advanced enterprises also have all the functionality they need for more complex programs."
The more than 30 major feature upgrades of Cvent's enhanced web survey solution include:
- A more robust Presentation Module with over 20 new chart types that gives users advanced control over the visual representation of response data, from colors, labels, textures, and legends to 3D-views of results. Users have greater flexibility to customize presentation elements to align with organizational branding, easily filter and modify presentation content and export results.
- New interactive question types, including Sliding Scale, Gauge, Drag and Drop, and Grade options, that allow users to create a more engaging respondent experience and achieve higher response rates;
- Enhanced integration with Salesforce.com that enables the mapping of question answers and scores to specific contact fields within Salesforce and the consolidation of data for a more 360 degree view of the customer;
- Question display updates that give users advanced control over the look and feel of their surveys and create a more intuitive experience for respondents; and
- A Timed Survey option, critical for assessment programs, that enforces survey completion within an adjustable timeframe.
With more than 3,600 users, Cvent's web survey software helps customers boost survey response rates by an average of 34 percent and drives significant cost and time savings by simplifying the feedback process and eliminating redundant tools. In addition to customizable survey templates, question and response libraries, 21 unique question types, advanced survey logic, and superior reporting, Cvent's web survey toolset also offers powerful e-mail marketing capabilities for sending survey invitations, reminders and confirmations. What's more, the solution is backed by Cvent's Professional Services Group, a team of experts that helps clients generate meaningful reports from their survey data and translate results to strategic business decisions.
About Cvent, Inc.
Cvent, Inc. is a leading meetings, events, and hospitality management technology provider with more than 3,500 employees, 25,000 customers, and 300,000 users worldwide. The Cvent Event Cloud offers software solutions to event planners and marketers for online event registration, venue selection, event management and marketing, onsite solutions, and attendee engagement. Cvent’s suite of products automate and simplify the planning process to maximize the impact of events. The Cvent Hospitality Cloud partners with hotels and venues to help them drive group and corporate travel business. Hotels use the Cvent Hospitality Cloud’s digital marketing tools and software solutions to win business through Cvent’s sourcing platforms and to service their customers directly, efficiently and profitably – helping them grow and own their business. Cvent solutions optimize the entire event management value chain and have enabled clients around the world to manage hundreds of thousands of meetings and events. For more information, please visit Cvent.com, or connect with us on Facebook, Twitter or LinkedIn.